SlideDeck and SEO: What You Need to Know5 Comments
SEO (search engine optimization) is an important part of any website. Being found by people looking for your products or services via search is the lifeblood of many companies. That’s why it’s critical that every Web designer have a solid understanding of what page elements, code and content help and hurt site rankings.
Many slider plugins lack proper HTML markup and standards, making them inaccesible to, or ignored by, search engine spiders. But SlideDeck is a standards-based slider that uses standards-based HTML markup, with fully-indexable slide content that can actually help your search engine rankings. Here’s what you need to know in order to get the most SEO bang for your SlideDeck buck.
SlideDeck and SEO – Five Things to Know
- Keep Keywords Focused – SlideDeck lets you organize content in a new and interesting way that is different from most Web pages. That doesn’t mean that you can be any less focused in your message and content. Keep your keyword focus and avoid targeting multiple, unrelated keyword phrases in your SlideDeck. If the page is about “blue surfboards,” don’t make a slide featuring “orange bikinis” too.
- Header Tags – It’s important to maintain proper markup formatting with your slides and the page the SlideDeck lives on. You only want one <h1> tag per page. That <h1> tag should highlight the most important information on the page. Then you can use <h2> and <h3> tags in your slider as necessary to call out other important content while still maintaining proper page structure.
- Calls to Action – Keep your calls to action to the ones that really count, and use relevant, keyword-focused link text where appropriate. Remember that relevance to Google goes beyond keywords, make the page work for visitors and you’ll be rewarded with repeat visits, word-of-mouth traffic, and higher quality scores if you use Google’s paid search.
- Tags – Because SlideDeck uses standards-based markup, you can optimize elements within the SlideDeck for search too. Use Alt, Title and Caption tags for photos, add video with keyword-targeted anchor link text and more. Your standard on-page optimizations work great right within SlideDeck.
- Don’t Go Slide Happy – SlideDeck’s work best when they’re seven slides or less. More than that and you start to lose visitor interest pretty quickly. Question the value of each slide and decide if you really need it in your deck or not. If it can go, axe it mercilessly. Ensure that you only add slides that help tell your story and convert visitors into customers.
- Bonus: SlideDeck and Link Bait – On-page optimization is one thing, but great inbound links can really drive some Google juice. SlideDeck makes creating compelling content a breeze. Take some information relevant to your industry and present it in a SlideDeck. Reach out to people you know and ask them to share it with their readers and followers. People are always looking for interesting content, and a SlideDeck can be just the thing to present information in a new way – one that gets rewarded with fresh, valuable inbound links.
SlideDeck is a jquery slider built to be SEO-friendly. With standards-based markup and search engine-friendly design, you can use it to present your content in a compelling and engaging way that attracts the notice of human users and search spiders alike. By keeping your focus and being smart about how you position and mark up content, your SlideDeck can give you the SEO love your site needs.
SlideDeck is also a a stylish content presentation engine and can lead to more inbound links, juicing your rankings. So what are you waiting for? Give your site’s SEO a shot in the arm, add a SlideDeck today.
Have a great SlideDeck SEO success story to share? Let us know in the comments!