3 Best Tips for Food Photography on Instagram to Build Engagement
When you look at your Instagram profile, you often see your feed is full of food photos that look appealing and appetizing. You may see your best friend celebrating his anniversary by posting pictures of his favorite pork chops and wine on Instagram, or someone sharing the most delectable treats that he or she savored during Christmas.
While sinful images of cheesy pizzas and colorful rainbow cakes may seem frolicsome to some person, stunning photography is important for a professional to display his or her photography skills.
Businesses like restaurants, cafes, bakeries, and food trucks boost their online visibility through Instagram photography. A perfectly shot photo captures the spirit of a mouthwatering dish to garner more likes and fan following.
According to an article published on https://www.forbes.com, an expert cookbook author and blogger believes in combining an obsession for food and love for photography to make her IG feed appealing and engrossing to the viewers. So if you are into photography or own a restaurant, here are three best tips to click stunning photos to build engagement on Instagram:
1. Prep up your food before taking photos
The aesthetic food arrangement is called plating as described by professional chefs. Food presentation matters a lot because their look and feels arouse one’s desire to eat. Therefore, plating is the first step to make your food look mouthwatering and succulent. The arrangement must be stylistic and appealing.
Aesthetics matter when it comes to posting food photos on Instagram. For example, if you want to share food that looks natural such as a bowl of soup or salad, you can take the liberty to make the photo look more natural. You can take pictures of naturally growing herbs, plants in a garden full of colorful blooms. Again, if you want to post images of foods like rainbow cakes or colorful mocktails, the plating should be clean and tidy.
These foods depend more on color balance and line precision just like in some drawings, paintings, or sculptures. When plating food, start in the center and work from that point to assure proper symmetry when it comes to food plating.
You need to think like a creative artist just as chefs do while performing food photography on Instagram. Use plates, spoons, tweezers, wine bottles, and similar items to present your dish decoratively. You can also use patterns and sauces to perk up your plate.
2. Composing food photography
Framing your food image is essential to make it stand out from the rest. There are a few guidelines for framing your food. Your goal must be to focus on the goodness of the dish you want to display on Instagram.
The most essential aspect to consider is the angle. You need to figure out which part of a burger or sandwich you would like to emphasize. When it comes to a sandwich, cut the same into halves and take the picture from an angle to display the lusciousness and texture of the chicken, ham, or beef. Side shots are better for sandwiches so that people can see the cheesy and juicy meat.
Remember to avoid side shots for foods like salads, as that will fail to wow your audience. You can take overhead shots for foods like soups and salads. These photography skills will help you garner real likes on Instagram.
The next essential element is food color to take your aesthetics to the next level. You can jazz up your treats with props or eye-catching textures or patterns in attractive colors, yet keep it balanced. Use warm colors such as orange, red, or yellow for making your food more appetizing. Another important aspect of creatives is the fonts. Make sure you try out a few fonts that suit your designs. Check out some of the free fonts for commercial use here.
Avoid colors like purples and blues. Try not to use filters on food photos. Foods such as meats and cheeses look dull and unappetizing if you use a blue glow.
Depth and focus also matter when it comes to food photography on Instagram. Also, you can go using the Slide Deck WordPress Plugin which is an incredible free WordPress slider Plugin. How it’s beneficial? You can be able to add your pictures even food videos (YouTube or Vimeo), titles, and even buttons so you can use them to add visual interest to your site. The best thing about Slide Deck is free and simple to utilize. You just simply can install and utilize the Slide Deck manager to make new slides without any preparation, or select a free template to begin which helps to build engagement. Experiment with close-up, less focused backdrops, and focused shots. Play with depth for foods like pasta as it has more texture.
3. Lighting is the key to success
Apt lighting is necessary to accentuate the color balance and texture of food photography on Instagram. Choose the right lighting to highlight the parts of the food you want to emphasize. You can display the succulence of a freshly cooked slice of ham and beef or emphasize the unique structure of a perfectly cut piece of a cheese-dripping pizza fresh out of the oven.
Lighting from one side of a food item is the best way to highlight the bright spots and shadows of specific foods like meat, cheese, and bread. It is essential when you want to photograph delicious treats that balance food textures such as burgers and sandwiches.
The use of muted light is essential because you can eliminate harsh lighting. When you take a shot under natural lighting, do so near the window if the sky is cloudy. Again, if you are taking photos in a room, use a reflective surface to diffuse and bounce natural light. You can introduce some artificial lighting when taking photos in a studio or room.
Avoid harsh shadows because it makes food photography look unappetizing and off-putting. When you see too many harsh shadows in-frame, modify the angle of your camera or light to balance the shading in a frame, and highlight texture in your food.
Do not use lighting from the front because it leads to bright, harsh spots in your food pictures, implying that textured foods will not show contrast in a way to accentuate texture in food photography. It will make your dish appear tasteless and bland on Instagram.
When it comes to food photography on Instagram, it is all about creativity. You can follow a few guidelines to help you take shots like a professional. Read about photography, experiment with colors, filters, and textures to make your Instagram visuals look stunning. Lighting techniques will also add a creative edge to your photographs to capture the essence of delectable treats. Just keep in mind, food arrangements and styling always matters if you want to garner increased likes, following, and user engagement on Instagram.