So you thought that just adding a few images to a WordPress Slider would get you onto the first page of Google. Well, Google likes media and might even be interested in your page, but you need to optimize your slider images for SEO to really get Google’s attention.
Think of it as BLING or the way a Peacock might shine its feathers to get attention. Each time you add some SEO optimization to your slider image, you are also adding more BLING or more items that will attract search engines like Google to your page.
Optimizing your WordPress slider images are just as important as improving the SEO of any other part of your Website or Blog. Maybe more important since most people put sliders at the top of their page. Here are a couple of examples of a WordPress slider in use:
Wide WordPress Slider
Often called full width or full page slider. It goes the full length of the page and can take up quite a bit of screen space. It can give a great look to your website if you’re trying to display good image but also has some limitations. It works excellently for photographers and visual artists.
In the example above, the text is overlayed on top of the image using the WordPress Image Slider Tools or using the settings available in the WordPress theme.
Here is another example:
Partial Page Slider for WordPress
In this example, the text is to the left of the image and doesn’t take up as much space like the one above.
In the above example, the text is to the side and an important strategy to see here and take note of is the slider also has numbers (seen above from 1-9) that allow the page visitor the option to scroll from image to image.
As most sliders rotate like a carousel or slide from one image to another after time (a setting you can control), you will need to decide whether you actually want your slider to slide. Many web experts suggest that you use one static image and allow the user to choose when to go to the next slide.
Also, some argue that the above style provides better SEO for your WordPress Slider than more complicated and wide page sliders.
Whatever you choose a full-width slider or a partial slider, it’s prima facie that you take into consideration the SEO of the slider. The quick fix is to go for a slider that comes with inbuilt SEO tools. Being said that, you should always follow the thumb rule of making all your images SEO friendly may it be on the slider or not. After all image SEO is what’s gonna get Google’s eyeballs on your slider.
Here’s a list of Must Dos you have to follow to make your slider images SEO friendly –
1. Use a Slider Plugin with SEO tools
You will need an SEO friendly slider that focuses on helping your page get indexed by search engines. If your plugin does not have SEO fields, you are doing your site a disservice and could hurt your page ranking.
You also want to know that code is optimized, and the plugin is secure and built for SEO optimization, allowing you to enter captions, titles, and alt tags for all images.
Once you do have the option to add SEO for your images, the following are the typical SEO fields you might find on your WordPress slider and some that are suitable for your non-slider images too. But first, let’s look at an example of what fields you will be using and where you might find them.
The above image is only an example of how you might see “fields” for entering in your SEO information for your WordPress Slider Images. It will look different depending on the slider tool you have decided to use for your website.
2. I am not a number (what is your name?)
When you upload images on your WordPress site, you first want to choose the right file name for improved SEO.
Imagine if you didn’t have a name, it would be so hard to find you. How can search engines find your image if it has a name that isn’t descriptive? Sunset (or worse PVC-251) is not a good SEO name.
If your image is a photo of a beautiful Sunset on the island of Koh Samui in Thailand, that is what you need to call it.
You can write it like this:
Sunset_Koh Samui_ Island_Thailand_2016
3. Size does matter (keep it simple)
Less is more when we are talking about adding images to your WordPress slider. You might have some great high-resolution images, but they will slow down your site and make it hard for search engines to catalog your image – this would mean bad SEO.
If your image looks great with a resolution of 72 (standard for the Web), then you don’t need to bog down your site with images that are 300 dpi. You can use PhotoShop or a similar program to make your images smaller in size before uploading them or use a plugin that will allow you to decrease the resolution of your images once you have added them.
If you edit an image that is already in your WordPress Media folder, you will see you also have many options for adjusting the image to fit your needs best.
Since many sliders will take up the whole width of a page, you need to decide how you will use your pictures and test a few out to see how they look based on the way that they will be displayed.
Not everyone is using a 48-inch monitor to view your WordPress site, but it’s a good idea to look at how your slider images appear on a variety of devices at the smallest file size or resolution.
4. Alt & Title Text
Sometimes Images like to play Ninja and hide somewhere on the internet when trying to load a page. If this happens, the Alt (Alternative) and Title text are used to explain what the image is. You also might see it when you mouseover an image. So, it is important to put in your focus keywords in your Alt Tag so that Google can find your slider images.
For example – if your keywords are, “Wordpress Slider” then your text should look something like this:
This is what happens when you are not using the best WordPress slider on your website.
Again, with a Slider image, this isn’t the same as with a standard image on your page as the slider works a bit different. However, you can still add Alt and Title text with most slider tools that have the SEO option.
What if your chosen slider does NOT have SEO optimization fields for you to fill in for your images?
Well, then you go to code. For a typical image you can code the alt text in HTML with the complete HTML image tag as follows:
<img src=”image.jpg” alt=”image description” title=”image tooltip”/>
5. Captivate your audience
When a person looks at a photo or image on your site, you often have the option to add a CAPTION.
With WordPress sliders, this isn’t as usual as you would find on your regular images. It is something to do as a default but used when and where it is applicable.
You don’t add captions your slider images. However, you can put the text right in the picture – so in that case, your call to action text can include keywords.
The success of your images on your WordPress site can make or break your image power. Did you know that visitors to your page are 300% more likely to read a caption than they are to read a body of text? This alone gives you a captive audience to share your thoughts with. So it’s a good idea to make use of this knowledge if you are going to be using sliders.
Just as you do with other bits of bling – be sure you are using the right keywords. Keywords can be considered the lure for attracting a search engine to your page and improving the SEO for your WordPress slider images. So be sure you are not just adding a caption, but you are adding it in a way that includes keywords people might use to find your blog or website.
6. Be responsive
If you want to have your WordPress website to look as good on a mobile device as it does on your laptop, you will need to choose a slider that is responsiveness. It’s especially true if your WordPress Theme is a responsive theme.
If you use a non-responsive slider, it could cause problems with your layout when displayed on different devices with varying screen sizes. You can reduce these problematic issues by implementing responsive design for the slider. A good responsive slider or plugin for WordPress can adjust the slider container and its images and text to fit any size screen or device.
Wrapping it all up
Sliders are a great way to make your WordPress site look more modern and up to date. However, they will slow the site down and hinder SEO if you are not making good use of the tips stated above. With that said, be sure to take the time to add more value to your site and let Google love your site and rank it higher with these SEO tips for a WordPress Slider.