7 tips for effective ecommerce product pages

On October 6, 20112 Comments

This is a repost of a guest article we contributed to KISSmetrics’ excellent blog, that goes into more detail, but is condensed and SlideDeck-ified here for your brief reading pleasure.

Tune Up Your Product Pages’ UX

Good product pages are important to a successful e-commerce website, so why are there so many bad ones out there? We break down 7 ways to improve the UX of your product pages & increase sales.

Note: What works for these sites might not work for yours. It’s up to you to test features and functionality against your existing product pages to determine what works best for your business.

(Like this SlideDeck? PRO users can choose the “Stacked Nav” skin, and build it with vertical slides!)

Putting it all together

Product pages can make or break your websites. It’s up to you as a UX professional to create an experience that converts as many visitors into customers as possible. By experimenting and testing with these seven tips you’ll be able to identify the main conversion drivers on the product pages for your website.

Want to learn more? Check out the full article at the KISSMetrics blog.

Have more great tips or sites that have best-in-class product pages? Let us know in the comments. And if you test out any of these tips on your site, come back and let us know how they worked for you.

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Comments (2) Responses


    Matt Smith

    If not videos, 360 product photography is a great and simple way to showcase the product from every angle and keep the page simple.



    Nice article. I think it’s worth mentioning the use of video on product pages. Video has become the first port-of-call when shopping online, so implementing videos on product pages is a total must for merchants looking to grow online sales. Our company Treepodia have helped hundreds of business achieve their online goals through the use of video. For them video marketing is a no brainer.

    Just thought i’d point that out 🙂