8 Modern Marketing Tips for New Entrepreneurs
Back in 2018, I co-founded a publication business with two friends.
We intended the startup to be successful from the beginning and worked with utmost dedication to maintain our service quality.
Along with that, we used to have long meetings brainstorming unique ways to promote our business. Like most cash-strapped businesses in the start, we, too, were in search of marketing strategies that won’t break our bank.
Marketing our startup turned out to be quite a bumpy ride for us as we tried and failed many times. Several of our campaigns derailed and gave no significant ROI. However, one good thing that happened was that we were becoming more and more aware of what strategies were actually working. Our path became more orderly and meaningful as we knew our marketing is now headed in the right direction.
Consequently, winning marketing strategies made our venture a success, and we are already in the process of branching out to explore further niches.
To ensure that you don’t have to go through a lengthy trial and error process, I have compiled the most practical and cost-effective marketing tactics that can work for any business.
I know that the world of marketing is highly dynamic. So the strategies mentioned below are not only the ones currently trending; the latest statistics back them to help you pick the ones with the highest ROI.
- Know your goals
I cannot emphasize this enough!
Deciding what your business needs is the first step towards a precise approach that will definitely bring success. Unless you are determined about your milestones, your efforts will be no more than a blind arrow shot.
To get a more focused, well-directed strategy that leads to worthy results, decide what areas you wish to explore before others. You may want to start with the website development and ranking and foray into lead generation and email marketing later. Or, you may want to give more attention to product promotion via paid advertisement. Whatever your goals are, work on them with a complete plan of action.
- Lead generation
One term that dominates in the brains of marketers is “lead gen” or Lead generation. A lead is someone who has shown any sort of interest in your product or service through your website or social media. They are people who agree to share basic contact information like their phone number or email address with you.
Procuring leads and nurturing them through a sales funnel is the ultimate way to maximize your startup’s reach.
In fact, a 2019 report by SEMRush tells that lead generation is the sole metric to determine the success of a business used by 67% of companies.
Once you manage to gather leads, you can then move them through a sales funnel with content that will eventually persuade them to choose your product and buy from you again and again.
3. Get feedback from your customers
For every budding startup, feedback from existing customers works wonders to know their strengths and weaknesses and work on them to improve further. You can conduct online surveys to get detailed feedback on specific matters or carry out polls on social media platforms like Facebook and Instagram to ask the audience’s opinion.
Having an honest perspective from the audience will help you devise a smarter marketing strategy as you will steer your efforts towards what “they want” instead of what “you want.”
4. Learn the ropes of social media
This is the age of Social Media, therefore mastering it will give optimum benefits for your startup. Firstly, get the help of analytics tools to know which platform is frequently used by your audience.
If your startup sells products related to fashion and lifestyle, your target audience will be present in large numbers on Pinterest and Instagram. In contrast, if you sell professional services for business owners, you should show a strong presence on Twitter and LinkedIn.
Social media marketing is a vast arena, requiring a detailed approach for in-depth guidance. Here are a few ways you can use social media to foster the credibility of your business and expand its reach:
- Live videos; answering frequently asked questions for the viewers, launching new products, explaining upcoming contests or giveaways.
- Influencer marketing; collaborating with famous influencers from your niche to promote your products.
- Personal branding; besides promoting your products and services, you can use the art of storytelling to establish your own personality as a successful entrepreneur. This tip works wonders to build customer’s trust and spark interest in them.
- Contests; you can announce contests and encourage people to take part in it by giving valuable gifts. Ask them to tag your official page and invite their friends to like and follow your social media pages.
- User-generated content; repost your follower’s content works like a charm to give social proof to people that your buyers are satisfied with your services.
- Video marketing; video content attracts an audience much more than images and written content. Make sure you have a well maintained Youtube channel where you will upload informational or entertaining content. You can also post unique videos with a touch of humor to relate with the audience on Facebook and Instagram.
Undoubtedly, marketers rely heavily on social media for business success. HubSpot’s 2020 marketing statistics reveal that the average publishing pace for social media marketing is at least three to four times per week.
5. Beat the game with SEO
With a website that ranks high on Google, you won’t have to worry about your startup to get found by potential customers. SEO, or Search Engine Optimization, is the combination of on-page and off-page techniques that help your webpages to rank better than your competitors. When done correctly, SEO will put your website on autopilot to bring constant organic traffic to your website.
Alison Lee, an editor at subjecto.com, says “Google has implemented new algorithms that now handle keyword topics and relevant content, resulting in improved content quality. For SEO to succeed, your content needs to be themed, informative, and created for humans, not just keyword-heavy.
The use of low competition keywords, LSI keywords, SEO friendly titles, inbound and outbound links is the key for better optimization. They help the search engine to understand your website and show it to the people who search for something relevant to your business.
Suppose other business areas are demanding more focus, and you have a hard time understanding SEO. In that case, you can use the SEO services of a professional or a digital marketing agency.
6. Blogging for your startup
There are multiple reasons for startups to focus on a blog on their website. Not only it gives you a better chance to ace the SEO, but it will also help educate your audience and establish you as a niche authority. Statistics by SEMRush reveal that up to 86% of companies are now producing blog content compared to other formats.
The blogs you publish work as an efficient way of communication between you and your customers as you can respond to their comments on a blog post. Plus, you can also enhance your brand image by communicating in your specific brand voice via blogs.
The content is informative for them, and they get most of their answers related to your company through the blogs. For instance, if you have a landscaping services business, you can blog about the trending designs, solutions to various landscaping problems, or installation and repair requirements.
Websites related to your niche will find your high-quality content worthy enough to link back. Whenever a high authority website links back to your blog post, your ranking on the search engine will improve.
7. Email Marketing
Why is it that even in the era of messaging apps and much faster communication mediums, emails are still a highly used way to market a business?
According to research by Campaign Monitor, business owners ranked Email Marketing as the second most effective tool to build brand awareness.
Whenever a potential buyer gets an email from a company specialized with a personal greeting, they will feel a sense of connectivity. Moreover, if the content in that email addresses their concerns and provides them valuable information, it will be easier to turn them into buyers.
Free giveaways are one marketing method that always brings an increase in sales. You can plan a giveaway as an incentive to customers who help you increase your social media following or bringing new customers (referrals).
You can also give away free product samples as a part of a bundle pack that customers buy. Try creating a bundle pack with a product that is already selling well. You can collaborate with other brands for this strategy, as both you and the other brand will get a mutual benefit.
It is a good idea for businesses that sell services to offer free services for the first specific number of customers. When Uber was just a startup back in 2009, it did the same by providing free rides during the popular conference “South by Southwest” in Austin, Texas.
A plethora of thoughts and worries wander an entrepreneur’s mind. The fear of your marketing efforts going in vain is undoubtedly the biggest among them. Also, the ever-evolving technologies and constantly changing preferences of potential buyers makes it even harder to ace your startup.
Despite these and many other challenges that entrepreneurs have to face these days, the tips mentioned above will help you secure leads and get skyrocketing sales for your business.
Set your goals, create a draft of all the strategies, and begin implementation stepwise. I wish you high reaching success for your startup!