SEO mistakes

WordPress is undeniably one of world’s best and most used content management systems. Today, the platform dominates the online space. Over 1 in 4 websites are built on this platform. WordPress is SEO-friendly, which is why most companies and entrepreneurs consider this CMS when developing their website. However, developers and bloggers still commit a lot of SEO mistakes.

Despite its user-friendly features, website developers and administrators often commit mistakes that end up hurting the site’s SEO. If you are unsure about why your site is not getting the desired ranking, you may be making some of the same mistakes as well.

Here are top 9 common SEO mistakes.

  1. You set the incorrect time zone

    In the excitement of making the site go live, some people forget to set the correct time zone. If you want content to get posted on time, it is crucial that you set the time zone correctly, and review it once before going live. Even with such a minor error, you risk losing out on potential visitors who might be tired of waiting for new content to show up.

  2. You do not add open graph social media data

    Social signals do not directly influence ranking. However, social media is useful in driving people to your site. If you want a high volume of users to interact with your site, you need to offer them the right content. The same holds true for increasing engagement on social media. The open graph helps a great deal with that.

  3. You forgot to set up and submit the XML sitemap

    Simply put, XML sitemap contains the links to all the different pages on your website. After creating the sitemap, you need to submit it to Google Search Console so that the search engine can crawl and index all the pages. If you have never created a sitemap, you would be happy to know that WordPress offers plugins that will generate the sitemap for you. However, for a more efficient job, you can consult search engine optimization companies as well.

  4. You did not create an objective on Google Analytics

    When conducting an SEO campaign, you may struggle to know whether it is going the right way. For this, you need to assess the results. You can also maximize organic traffic to almost 10 million page views every month. However, if the traffic does not convert to sales, the huge number would barely hold any value.

    You need to get the visitors to take some action on your site. It might be something like filling up a form or making a purchase. A smart call is to resort to Google Analytics, which offers all the details related to where your target audience is coming from, how much time they are spending on your site, and what is making them leave. Having this information will help you adjust your strategies to meet your objectives better.

     

  5. You forgot to set the permalinks to the post name

    Google wants to provide people with user-friendly content. Hence, the permalinks will have a role to play in the way your page ranks. You can check for Permalinks under the setting menu. You should also add relevant keywords to the permalink. It will give the post better chances of showing up in the search results. For avoid this SEO mistakes you also need to add month/day in permalinks. It is essential to the way Google checks your site.

  6. You do not post content regularly

    When you publish exciting content on a daily basis, it encourages people to return to your website. By doing this, you can also rank high for the keywords used. Hence, your visibility increases in Google’s organic search outcomes. Automatically, you have more clicks and web traffic.

    Google is always looking forward to rewarding websites that publish excellent content which caters to every user’s query. Being irregular with publishing content may harm your site’s SEO and is one of the basic SEO mistakes.

  7. You have not linked the homepage to the website footer

    Despite being fairly easy to achieve, many marketers and website administrators fail to do it. You need to have your business or website name in the footer section. It also makes sense to have it linked to your homepage. It is an excellent internal linking strategy that marketers from around the world are using for WordPress SEO.

    It also helps Google to identify your site via the branded anchor text. It will not add a phenomenal value to your ranking, but it is a great practice to inculcate.

  8.  You do not deploy schema markup

    Today, most sites forget to utilize a schema markup. Using schema markup is essential as it impacts the way web pages appear in search results. Not doing this may not directly affect your ranking, but it might have an impact on the click-through rate of your website.

    You can deploy a simple star schema markup rating to let Google know which pages or content on your website should get the maximum exposure. It also encourages users to click on your result over other market players.

  9. You fail to keep a check on broken links

    Google always prefers a clean website. That is why you need to keep all your links updated. It would prevent visitors from finding any 500 or 400 errors on your site. To automate this process, you simply need to install Broken Link Checker. By doing this, you will get email notifications every time an error occurs. This way, you can detect and fix issues related to broken links.

    No matter whether you own a small business or a large enterprise, you need to optimize your WordPress site with proper SEO. Achieving high ranking and an impressive volume of visitors may not be possible if you keep committing the same SEO mistakes. If you are clueless about how to detect and fix issues with your site’s optimization, be sure to check for errors mentioned above. You may also take the help of an expert SEO consultant to get the job done.

Let us know in comment section if we have missed something.

influencer marketing strategy

The last couple of years have seen the rise of bloggers, micro-bloggers, and social media stars. They influence the lives of millions each day by the way they dress, do their makeup, engage in physical activities, eat, sleep and even possibly breathe! They are the social media influencers, who have the power to inspire and influence millions across the world.

Aside from building their brand that millions follow, they had been attracting marketers from renowned lifestyle brands, activewear brands, food and FMCG brands for highly unique reasons. However, over the last couple of months, the world is seeing the rise of social media influencer-entrepreneurs and different influencer marketing strategy.

Social media influencers are quickly becoming the owner and marketer of their products. This includes Gig Hasid’s new Maybelline lip wear, Kyle Jenner’s makeup range, and Alexis Ren’s active range – REN Active. The digital talent has been taking over the world of business and marketing for all the right reasons. 

Here are top reasons why influencer marketing strategy is better than traditional marketing:

  1. Brands can access ready-to-access customer base by using influencer marketing strategy
    Social media entrepreneurs already have their dedicated followers. Therefore, launching new products, even with an endorsement from bigger lifestyle brands give them a certain edge that other new brands do not have – visibility. Almost all existing social media influencers, including the ones we have mentioned above, have millions of followers each. This provides lucrative marketing and branding opportunities to new businesses as well as market veterans. They have millions of potential users just waiting for exploration. As a result, in the past couple of years, an entire global network of social media influencer agents, media networks, marketing agencies and brand consultants have evolved significantly.This gives a brand noteworthy power over their customer bases. They can see which customers are clicking on the new products, which products and campaigns are getting most likes and which campaigns are drawing in most ROI. It is no wonder that most eminent branding agencies and digital marketing agencies are considering using social influencer marketing to power their oncoming product campaigns. You can think of these influencers are the 21st century Martha Stewart and Oprah Winfrey, since they are also using their media popularity to create reputable brands around their projected lifestyles.  
  2. Organic content boosts engagement
    Social media websites like Instagram and Facebook have been providing new advertising opportunities to marketers and advertisers across the globe. However, the latest incidents of data debacles have increased user concern over sponsored content and the data they have access to. Some experts predict a huge backlash from the user community, who serve as the target groups of the sponsored ads. Brands that are already trying to find smarter alternatives to sponsored advertisements are leaning towards influencer marketing.
    Influencers bring an element of trust that sponsored content lacks. The same message, delivered by influencers has better reach and elicit more positive responses as compared to paid advertisements. Instagram Stories provides a brilliant way to market new content. This photo blogging website has dedicated users, and the presence of social media influencers is most prominent on this platform. The presence of analytics options for Instagram marketing allows the influencers and their agents to monitor user engagement in almost real-time. This can also help them understand the relative performance of their content and product as compared to their competitors.


  3. Gated content collects more information
    Another way to engage new users and expand your user database is by using the gated content. Several social media influencers cum bloggers like Neil Patel have their blogging platforms, but at the same time, they rely on YouTube to publish gated video content. Gated content refers to content that the marketer offers the user in exchange for some actionable data like user email address, contact number or subscription agreement.
    The introduction of gated content in the realm of social media marketing through influencers has been boosting customer database of new companies, building a strong brand image and helping in the mass introduction of new products with the help of already popular social media celebs.


  4. It’s not about fame!
    Instagram is one of the leading platforms for influencer marketing and social media entrepreneurs, but that does not necessarily mean that it is the right platform for you. There is incredible competition, and your new brand might fare better on some other lesser exploited platform with fewer influencers. You can think about leveraging LinkedIn, Medium and Blogger for static content, YouTube for video content and Twitter for cross-promotion of the content.Successful influencer marketing has a lot to do with correct strategizing and not just followership. For example – smaller, local brands often benefit from employing micro-influencers. If you fall within this group of influencers, you can capitalize this USP to promote local brands and indie products that need a niche following.

    Influencer marketing and social media entrepreneurship are associated with each other. Start by forging strong relationships with your endorsers and maintain your trustworthy relationship with your followers.

WordPress 4.8 features and screenshots

With the WordPress 4.8 update to be released on June 8, 2017, people are excited to know what new features the latest version of WordPress will bring.

In this article, we’ll show you WordPress 4.8 features and screenshots.

WORDPRESS 4.8

WordPress 4.8 Features and screenshots

Matt (Mullenweg), who will be leading core development this year, confirmed in his quarterly update that image widget will be considered for WordPress 4.8. You can expect the following as well: The TinyMCE inline element/link boundaries, new media widgets, WYSIWYG in the text widget.

Listed below are the features and screenshots of version 4.8. Go through them let us know what you think about it.

Note: We’ll be showing you WordPress 4.8 features via the beta version. The official beta was released on 12th May. What this means is that there will be no new features added until the release of WordPress version 4.8. Though, some of the features of the beta version may not make it to the final release.

Widget Area

There is a noticeable change to the widget area of WordPress 4.8 as compared to 4.7.  Few new features have been added.

WordPress 4.7 Widget Area

4.7 widget area

WordPress 4.8 Widget Area

4.8 widget area

Image widget

With the current versions of WordPress, to display and image you have to either use a plugin or write HTML. WordPress 4.8 introduces a whole new image widget, wherein you can directly add images in the sidebar. You can also select an image from the WordPress media library.

image widget

Click on select image, the WordPress media uploader popup will open where users can upload or select images.

select image

Video widget

WordPress 4.8 also features the new video widget. It is similar to the image widget wherein you can upload video to the sidebar without the use of an external plugin. You can also display video from Vimeo, YouTube, or any other oEmbed provider.

video widget

Though it is recommended that you should not upload videos to your WordPress website as it will slow down your website to a great extent. You can instead use video hosting providers such as YouTube or Vimeo. Just click on ‘Select Video’ button in the widget, and then click on ‘Insert from URL’ link.

Visual Editor in Text widget

The existing version of WordPress (4.7) has a plain text widget. It has a simple text box where you can add text HTML code. WordPress 4.8 will have a visual editor in addition to the text box, similar to the one in the post edit screen.

text widget

News and Events Dashboard Widget

One of the WordPress 4.8 features is a brand new WordPress Events and News dashboard widget. This new widget will tell you about WordPress events near your location along with the news. The older WordPress version shows only WordPress news.

Developer specific WordPress 4.8 features

These features are related to WordPress core and shall interest WordPress developers. Developer specific WordPress 4.8 features are:

  • Proportionally sized customizer pane on larger screens.
  • function_get_term_parents_list() will be introduced as taxonomy-agnostic version of get_category_parents()
  • Edit user screen will prominently display user’s name.
  • New filters:
    • nav_menu_submenu_css_class : filters the classes of submenu items of a WordPress navigation menu.
    • page_menu_link_attributes : filters the HTML attributes applied to a WordPress page menu item’s anchor element.
  • WordPress 4.8 now supports a oEmbed proxy API request.

Now you have an idea about WordPress 4.8 features and what’s in store for you. The latest version looks promising and brings many features with it. Hope you liked our article about WordPress 4.8 features. With the release date coming closer, are you excited about the upcoming version? Share your thoughts with us in the comment section.

best wordpress blogs

WordPress is easy-to-use CMS tool but as a newbie, you might find all the features a bit confusing. It doesn’t take much time to get familiar with desktop and publish your first post. What could help you to customize your website more quickly and keep you up-to-date are WP blogs. Which WordPress gurus is worth to follow in 2018?

1. Webcreate.Me

Popular blog focusing on collecting and reviewing best WordPress themes & WP plugins for different usage in various online industries. They focus on premium products and helping WP users to choose the right product for them. You can’t go wrong with their selection! You’ll find affordable products with HQ code, constant updates and professional support. On their blog they cover also bunch of different topics around web designs / WordPress industry. You will find plenty of tips how to optimize you business websites in terms of design, conversion, SEO etc.

WebCreate.Me - Best WordPress Themes & Plugins

2. ManageWP.org

Launched in October 2013, this community-driven website is dedicated to discovering best stories every day. Its membership consists of leaders, developers and editors of all the top WordPress blogs.

Creating a membership is free and you can use your Twitter, Facebook or Google account. Registration enables you to freely share and vote on stories related to WordPress and the community. ManageWP.org reminds: „You are the reason this site exists, and it is solely based on the trust we have for our WordPress peers.“

ManageWP.org

3. Search Engine Journal

The platform is a community-based website with several contributors from different fields of online marketing. Launched in 2003, SEJ provides search marketing content from independent and in-house experts.  Search Engine Journal covers all the important trends, information, updates, strategies and personalities in the industry.

Search Engine Journal

4. Yoast

Popular SEO plugin knows how important is to optimize your website, so the crew blogs about it quite often and also consult with several big brands. The articles reach  over half a million people seeking for tips and tutorials how to solve the common issues, make websites more usable, faster, more reliable which eventually ends up in growing business. Blog of Yoast covers categories such as general SEO, content SEO, usability and conversion, social media – everything you need to know to increase the number of your visitors.

SEO for everyone • Yoast

5. WPBeginner.com

Must read for every WordPress beginner! Blog guides your through very basics of WP features, tutorials help you to start your blog in few minutes. WPBeginner.com covers all the common issues you may face before you officially launch your first website. Syed Balkhi personally discovered WordPress in 2006 and started to use it for his clients as a responsible platform. In 2009, he founded WPBeginner.com with the main goal to provide high-quality tips, tricks, hacks that allow beginners to improve their sites. Currently, more than 320,000 subscribers from 190 countries trust WPBeginner’s helpful DIY tutorials and tips.

WPBeginner

6. WordPress.org

Besides an option to download WordPress or install free themes, WordPress.org is a unique source of reliable information about releases, security, updates, events, testing or community. Any user of WordPress can get involved by attending or volunteering at a WordCamps – free or low-cost gatherings organized all around the world to educate WordPress users.

WordPress

7. BobWP

Bob Dunn is passionate about WordPress and helping people to sell and grow by creating awesome content. He’s teacher, speaker, WP influencer and owner of a marketing firm. In his blog, he shares tips and tricks he found out during years of working with WP. He writes about plugins, WP insights, give advice on eCommerce.

His very special project is The WordPress eCommerce Show. The series of podcasts provide cured know-how to help people monetize their websites and grow online stores.

best wordpress blog

8. WPExplorer.com

Open source for themes, plugins and content related to WordPress. Articles are full of useful tips, guides and hacks how to improve your website, grow your business and success. WPExplorer also offers several themes (free & paid) and plugins to customized your website.

WPExplorer

9. WPTavern.com

The story of WordPress Tavern is dated back in 2008 when Kyle Eslick published a blog post offering the domain names WordPressTavern.com and WPTavern.com for sale. Jeff Chandler contacted Kyle regarding the domains in December of 2008, acquired the domains and in January 2009 launched WordPress Tavern.  A site is focused on all things related to WordPress. WordPress users can discuss with other enthusiasts in the enlarging community. WordPress Tavern also offers a chance for writers to contribute and cover a wide spectrum of topics.

WordPress Tavern

10. 87Studios.net

WordPress developer Kris Hoja is blogging about news, share tips, tutorials and reviews of themes and plugins. If you’d like to contribute, 87 Studios accepts guest posts about WordPress, Ghost or blogging and as a reward, you’ll get no follow link in the article and in the author’s bio.

87Studios.net

11. Tom McFarlin

Tom is a self-employed developer using WordPress to create solutions for clients such as web applications, sites, themes, plugins. His blog is a platform where he shares articles, notes, tips, resources and thoughts and advise for WordPress users. Most of the topics are related to WordPress and web development and Tom makes sure to update his website at least five times a week. Besides the blog, Tom is a contributor to the WordPress community and other blogs, where he helps with various tutorials and tips.

Tom McFarlin - Professional WordPress Development

12. Chris Lema

The speaker, presenter and author of several eBooks and online courses is a valuable member of WordPress community. His blog is full of interesting insights and information Chris writes everyday. By providing a leadership and consultancy he helps companies to improve their marketing message a product development.

Chris is also excellent speaker at various WordPress events. As he says “I’m a public speaker that has made audiences laugh every 4 minutes.” Browse through his blog and you’ll find a rich source of knowledge he gathered for years in WordPress ecosystem.

WordPress Business Blog To Follow

13. Remi Corson

If you are a developer interested in plugin development and eCommerce, Remi’s blog will be wealthy source of interesting insights. He’s fulltime member of team behind WooCommerce for WordPress and creator of plugin WPdonations. He often attends WordPress related event around the world.

14. WPArena.com

WPArena is focused on reviewing WordPress themes, WordPress plugins, WordPress hosting and related WordPress services. It also covers in-depth tutorials, detailed guides, beginner tips and awesome deals. The team of WPArena is passionate about providing solutions to all kinds of issues and to accept any challenge under the context of WordPress development.

WPArena

WordPress animated slider

Looking for a tool to build beautiful and responsive animated sliders for your site? You are at the right place. Here is an awesome way to put dynamic a WordPress animated slider on your site in minutes.

With SlideDeck3 LayerPro lens, you can now create awesome animated sliders with multiple layers of images and text. LayerPro allows you to add super-smooth animation effects in the form of transition, rotation and scaling.

In this article, we will guide you on how to create an animated slider for your WordPress site in just a few clicks.

Creating a WordPress animated slider

STEP One: Installation

First, you need to install and activate the SlideDeck3 Plugin and the LayerPro Lens.

Here is a quick tutorial on how to install SlideDeck lenses in WordPress

STEP TWO: Create Slider

Now it’s time to create your first slider with LayerPro Lens.

Visit SlideDeck3 » Manage and click Create SlideDeck under Custom Content.

LayerPro - WordPress animated slider

Give a name to your Slider

LayerPro for SlideDeck3

 

Note: Layer Pro lens only works with Image SlideDecks under Custom Content option.

STEP THREE: Integrating LayerPro Lens with Slider

Now you need to integrate your favorite lens LayerPro with your Slider.

Click Lenses under OPTIONS Tab and Select LayerPro Lens

LayerPro lens for SlideDeck3

 

Make Navigation and Playback settings as per your requirement.

Create an Image Slider by adding few images.

animated slider WordPress

animated slider WordPress

Now you need to edit your slides properties. Go to Slides – Edit Slide

Slider - LayerPro lens

Select Add Layers option on right top corner.

SlideDeck3 - WordPress slider

Click Add Layer button

Add layer - SlideDeck3

At this point, you have two options available. You can add an image or text as a layer of your slider. Let’s discuss one by one.

Creating Image Layer Slider

Upload a Layer Image

Image layer - SlideDeck3

 

Make other required settings for the layer Image and click Apply.

Creating Text Layer Slider

Add the Layer Text

text layer - SlideDeck3

Make other required settings for the layer text and click Apply.

You can also add multiple layers on the slide of your slider using Add Layer button. It can be either text or image.

Multiple layers for sliders

And you are done!

Hope this article helped you setting up an animated slider for your WordPress blog. Another article that you might also want to check out is how to restrict content in WordPress to registered users

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Any Questions/Feedback. Let me know in the comments below 🙂