SEO mistakes

WordPress is undeniably one of world’s best and most used content management systems. Today, the platform dominates the online space. Over 1 in 4 websites are built on this platform. WordPress is SEO-friendly, which is why most companies and entrepreneurs consider this CMS when developing their website. However, developers and bloggers still commit a lot of SEO mistakes.

Despite its user-friendly features, website developers and administrators often commit mistakes that end up hurting the site’s SEO. If you are unsure about why your site is not getting the desired ranking, you may be making some of the same mistakes as well.

Here are top 9 common SEO mistakes.

  1. You set the incorrect time zone

    In the excitement of making the site go live, some people forget to set the correct time zone. If you want content to get posted on time, it is crucial that you set the time zone correctly, and review it once before going live. Even with such a minor error, you risk losing out on potential visitors who might be tired of waiting for new content to show up.

  2. You do not add open graph social media data

    Social signals do not directly influence ranking. However, social media is useful in driving people to your site. If you want a high volume of users to interact with your site, you need to offer them the right content. The same holds true for increasing engagement on social media. The open graph helps a great deal with that.

  3. You forgot to set up and submit the XML sitemap

    Simply put, XML sitemap contains the links to all the different pages on your website. After creating the sitemap, you need to submit it to Google Search Console so that the search engine can crawl and index all the pages. If you have never created a sitemap, you would be happy to know that WordPress offers plugins that will generate the sitemap for you. However, for a more efficient job, you can consult search engine optimization companies as well.

  4. You did not create an objective on Google Analytics

    When conducting an SEO campaign, you may struggle to know whether it is going the right way. For this, you need to assess the results. You can also maximize organic traffic to almost 10 million page views every month. However, if the traffic does not convert to sales, the huge number would barely hold any value.

    You need to get the visitors to take some action on your site. It might be something like filling up a form or making a purchase. A smart call is to resort to Google Analytics, which offers all the details related to where your target audience is coming from, how much time they are spending on your site, and what is making them leave. Having this information will help you adjust your strategies to meet your objectives better.

     

  5. You forgot to set the permalinks to the post name

    Google wants to provide people with user-friendly content. Hence, the permalinks will have a role to play in the way your page ranks. You can check for Permalinks under the setting menu. You should also add relevant keywords to the permalink. It will give the post better chances of showing up in the search results. For avoid this SEO mistakes you also need to add month/day in permalinks. It is essential to the way Google checks your site.

  6. You do not post content regularly

    When you publish exciting content on a daily basis, it encourages people to return to your website. By doing this, you can also rank high for the keywords used. Hence, your visibility increases in Google’s organic search outcomes. Automatically, you have more clicks and web traffic.

    Google is always looking forward to rewarding websites that publish excellent content which caters to every user’s query. Being irregular with publishing content may harm your site’s SEO and is one of the basic SEO mistakes.

  7. You have not linked the homepage to the website footer

    Despite being fairly easy to achieve, many marketers and website administrators fail to do it. You need to have your business or website name in the footer section. It also makes sense to have it linked to your homepage. It is an excellent internal linking strategy that marketers from around the world are using for WordPress SEO.

    It also helps Google to identify your site via the branded anchor text. It will not add a phenomenal value to your ranking, but it is a great practice to inculcate.

  8.  You do not deploy schema markup

    Today, most sites forget to utilize a schema markup. Using schema markup is essential as it impacts the way web pages appear in search results. Not doing this may not directly affect your ranking, but it might have an impact on the click-through rate of your website.

    You can deploy a simple star schema markup rating to let Google know which pages or content on your website should get the maximum exposure. It also encourages users to click on your result over other market players.

  9. You fail to keep a check on broken links

    Google always prefers a clean website. That is why you need to keep all your links updated. It would prevent visitors from finding any 500 or 400 errors on your site. To automate this process, you simply need to install Broken Link Checker. By doing this, you will get email notifications every time an error occurs. This way, you can detect and fix issues related to broken links.

    No matter whether you own a small business or a large enterprise, you need to optimize your WordPress site with proper SEO. Achieving high ranking and an impressive volume of visitors may not be possible if you keep committing the same SEO mistakes. If you are clueless about how to detect and fix issues with your site’s optimization, be sure to check for errors mentioned above. You may also take the help of an expert SEO consultant to get the job done.

Let us know in comment section if we have missed something.

7 Instagram Hashtag Tips for Your E-commerce Business

Although hashtags originated on Twitter, this brilliant SEO tactic has been quickly adapted to other social media channels such as Instagram and Facebook. Today, Instagram hashtagging is utilized by successful companies because it proves to be an effective marketing strategy.

Aside from the content of your Instagram posts, proper hashtagging is necessary to help build your brand and expand your reach. The fact that people who use Instagram are shoppers makes Instagram a platform to generate customers.

It is pointless to fill up your captions with every hashtag that you can think of. You need to be strategic about the use of hashtags. For example, a good practice would be to create hashtags with keywords that will allow your target audience or ideal client to discover your content.
If you want to build your visibility and grow your e-commerce business exponentially, try these 7 perfect Instagram hashtags tips for better results.

1. Be Specific

To capture your target audience, you must use a more specific hashtag. Being able to reach your desired followers through targeted hashtags would mean a higher chance of quality engagement.

As mentioned earlier, you no longer have to create lots of hashtags to gain traffic. You just have to learn how to navigate through useful keywords to specifically describe your photos or videos.

useful keywords to specifically describe your photos or videos

For instance, if you are after Mini Cooper lovers then add in hashtags that are more specific to what you are endorsing. Great examples are the hashtags #minicoopers or #minicooperlove. This will earn you a lot more of your desired followers than just using a broad hashtag like #car.

2. Use a Tool to Find the Best Instagram Hashtags

Today, there are lots of tools that can provide you with information about the best Instagram hashtags for likes. It would not matter what you are trying to advertise because, through these tools, you can search and find the best hashtags for Instagram that are relevant to your content.

When handling marketing for your e-commerce store, it is always a great idea to take some time to research on the best Instagram hashtags that are related to your niche. Find these out and be surprised how your followers or potential customers shoot up.

3. Stay Away From Spamtags

You have to stay away from common tags. Common or generic Instagram tags are frequently targeted by bots. A quick example for this is #socialmedia. If you shift to being a media consumer for a while and try to key this in your search, you’ll find out that it will bring you to a number of horrible results.

If people will find your picture through these said “generic hashtags”, they will less likely take your profile seriously and you will risk losing your customers permanently.

4. Don’t Use Too Many or Irrelevant Hashtags

Using loads of hashtags in your caption space is now becoming less effective because it makes your efforts look so desperate. You may use a maximum of 3 hashtags in your caption and you may even include popular hashtags sparingly as long as they’re relevant to your post.

If you want to increase your views yet avoid cluttering your captions with hashtags, you may add them to your comment space. Once other people leave a few comments, the hashtags won’t be viewable unless the option to See all is selected.

This technique is far less distracting for your viewers and you still get the same reach.

5. Incorporate Branded Hashtags

The use of branded hashtags is most applicable when you are actively doing a product launch, running a contest, or launching a sponsored event.

Remember that leveraging a branded hashtag only becomes very effective if you tie them to a goal. Take, for example, Coke was one of the top brands that used the branded campaign hashtag #ShareACoke.

Incorporate Branded Hashtags

No matter what hashtags you’ll incorporate, always use a social media management tool to track their effectiveness. Check how many impressions you got with your chosen branded hashtags.

6. Double Check Your Hashtags for Typo

Before you post, always double check your captions and hashtags not only for grammar and spelling but most importantly, see to it that you do not unintentionally associate your brand with vulgar or infamous campaigns.

When you combine words together in your hashtags, it is probable that it will spell out words you didn’t mean to. So before finally posting, be sure to browse through the hashtag page and ensure that the associated content is what you think it should be.

7. Keep It Short and Simple

Short and sweet hashtags are the way to go. Such hashtags will easily be remembered by your e-commerce prospects. Yes, you have to be specific, but using super-long hashtags will make your viewers feel that you’re just goofing off.

One of the don’ts of using hashtags is creating ridiculously long ones. With that, you really are not enticing people to click on them. Take, for instance, if you’re selling wagons for kids and use #redfancykidwagonforsale, then do not expect it to catch on because it has too many characters.

The key here really is to make sure you’d get the attention quick and easy. Lengthy hashtags are complicated. They’re hard to remember. Simpler words are easier to catch thus easy to remember and pass on.

CONCLUSION

There are, of course, popular and effective Instagram hashtags that are specific to each industry. But generally, these 7 tips are really helpful especially for business owners new to e-commerce. Like all strategies, all you need is a mix of creativity and common sense if you are to boost your e-commerce marketing campaign.

In the competitive Internet marketplace, you need a blog to bring traffic to your website and get eyeballs looking at your products and services. Regular blog posts are the most important part of a content marketing campaign. More than your social media presence, more than your website itself, blog posts that are informative and engaging gain search engine traffic and compel readers to share your information with others.

Here are the steps you need to take to not just have an effective blog, but also maximize the impact of each update you post:

1. Know Your Audience

Know Your Audience

You can get too wrapped up in thinking about keywords and shaping posts to attract search engines, and forget about the people who will actually read your content. Take the time to know exactly who your intended audience is, perhaps even creating the image of your ideal imaginary reader. Construct your post as if you are speaking directly to that person.

2. Know Your Purpose

Know Your Purpose

Don’t just write a post because you haven’t updated your site in a while. Before you write, make sure you know what you want each post to do.

Do you want people to click an affiliate link, buy a particular item, or join your mailing list? Make that purpose the main focus of your blog post. Better yet, make it the only focus. Don’t water it down by having multiple purposes. Better to split that content into two separate, if shorter, posts.

3. Add Value

Add Value

You want your reader to finish your blog post feeling like they accomplished something beyond killing some time. They should be more knowledgeable and informed than before they read your words. That makes them feel good about spending the time with you, and in turn, feel good about you.

4. Include Visual Elements

Include Visual Elements

Adding images or videos to your blog makes it more interesting to the reader, and catches the attention of people in your audience who prefer to learn visually. These elements can include a video (especially helpful in tutorial or “how to” posts), an infographic, and photographs.

A photo that includes the title or topic of your post is especially eye-catching and makes it easy for a reader to share your post on Pinterest and Instagram.

5. Have a Call to Action (CTAs)

Have a Call to Action

Every single post needs to include a call to action (CTA)! If you have taken the time to define your purpose for the post, the CTA is an easy addition. Remember, if you don’t ask your audience to do something, they won’t do anything which ultimately means that you might be losing out on sales and conversions.

6. Make Your Post Easy to Share

Easy to Share

You have attracted a reader, gained his or her attention with your message, and now they want to share it with someone else. If they can’t find a share button easily, they will shrug their shoulders and move on. Make sure you have clear, obvious share buttons at the top or bottom of your post.

In addition, every time you add a new blog post, share it with all of your relevant social media accounts and groups. Don’t just post a link – describe your post, ask people to take a look, and ask them to comment.

Don’t forget that social sharing can be automated with a help of either third party scripts or WordPress plugins if that’s the CMS you are using.

7. Send it to Your E-mail List

Send it to your E-mail List

You also want to send every blog post to your relevant email lists. Rather than sending the whole post, send the first couple of paragraphs and a link to your blog on your site.

Ask your subscribers to share your post if they like it, and to send you feedback in comments or by email. Their questions and observations can even allow you to continue the conversation with a further post.

Blogging has matured. You can’t just toss out any old keyword-laden content. Your readers expect real value from your posts. Include keywords, but remember that it’s going to take more than that to get readers to stay on your blog and really read what you have to say. If you do your job right, readers will want to converse about the post. Making it open for comments and discussions creates even more opportunities for people to see your post – and follow your call to action!

5 Ways to Vet Your WordPress Host (1)

Every web hosting company offers a WordPress hosting plan, but how do you get past all the marketing hype?

You look for independent data, and you run your own checks.

Independent Reviews

You know every link you see is an affiliate link, and the cynic in you finds it hard to believe all the self-serving reviews and over-enthusiastic gushing. Affiliate links have their place, but you need to see some independent data to back up the recommendations.

No company will tell you the things they don’t include, and the only way to see that to use the comparison feature on a site that does independent WordPress hosting reviews.

Independent hosting provider review

Sites like HostAdvice.com are the first place to visit to narrow your choice of host to three or four possibilities. Look for the number of customer reviews and a high proportion of positive to negative feedback.

Once you have narrowed the field, you should check the ‘compare’ button and put them side by side. Look for the features you need, which will the non-runners apparent.

What Does the Entry Level Package Include?

Does the hosting company want your business? Each host has a target profile that its packages are targeted at. If its introductory cloud hosting plans include massive amounts of space and CPU cores and you are a blogger with a few hundred subscribers, then you are not that company’s marketing target.

Check that the entry level WordPress hosting package fits your needs.

Can You Upgrade?

Yes, you can always upgrade your hosting, but some hosts limit your upgrade options.

What’s the upgrade path? Some hosts don’t offer VPS WordPress hosting, so if that is something you can see yourself needing in a year’s time, then remove that company from your shortlist.

If you are considering cloud hosting for your WordPress sites, then check there is an entry-level cloud package available.

Test the Speed

Yeah, yeah. We are all sick of hearing support reps boasting about how fast our sites will be with their company.

Test it.

Test your current server’s speed using a tool such as Bit Catcha.

Test your site’s speed on your old host using Google’s PageSpeed tool. Update all plugins, theme and WordPress version before you test the site’s performance because you need the old website to be identical with the newly installed site on your chosen host to make a meaningful comparison.

Any respected hosting company will offer a refund within a set time frame, which can vary from two days to a month. Buy your hosting, and upload a test site, complete with plugins and images

If you are lazy, most companies will move your current WordPress installation without charging. Watch for your chosen host installing standard plugins you may not want because you need the setup after the move to be identical to the site before.

Once done, retest your new server’s speed and compare it with your previous one, because if the server is slow, your WordPress website is never going to be up there with the fastest.

What Does Support Include?

Support means what the hosting company wants it to mean. And this may be different from what you take for granted.

Some companies offer only US office hours email support, while others include 24/7/365 chat support as standard.

Will you or your client need Perl, Java or Ruby support? Most hosts don’t offer it, so that will narrow your list quickly.

Are support staff based locally or is support outsourced to the lowest bidder thousands of miles away with individuals who barely understand what you are saying?

The Short Version

If your current host is returning Timeout errors, it is probably due to an overloaded server; changing hosting is no longer optional, and it is rapidly becoming urgent.

The quality of your WordPress hosting will make the difference between the success and failure of your site. Disbelieve everything you see unless it is backed up by data you trust.
Consult with everyone involved and make a list your requirements to comparing what is offered by the different companies.

Test your site speed within the guarantee period and be prepared to move again if necessary.

The Need for Speed - 6 DIY Simple Ways to Make Your Site Faster

How many seconds do you wait for a website to load?

How many prospects are you losing because your site loads too slowly?

Work it out from the Kissmetrics image below.

site load time graph

Speed counts and mobile users are even more impatient, so with more users on mobile devices, the situation is going to worsen.

You need to make your site faster, even if you think it’s fast enough already. And you can breathe a sigh of relief because these are all DIY simple changes any non-expert can make.

How to Measure Your Site Speed

Find out the extent of the problem. Use GTMetrix to find how slow your site is. For the most accurate results, you should change the server location to one that corresponds to where your customers are and set the browser to the most common one used to access your site.

Retest your site speed after every change you make.

1. Upgrade Your Hosting

There are two aspects of hosting you need to look at; the host you are using, and whether you are on a shared server or a VPS.

Some hosts will throttle your site (deliberately slow it down) if you attract too many users. They don’t tell you, they just slow you down.

You may have paid for three years of hosting and be reluctant to throw that away by changing to a new host. But the $200 you lose is nothing compared to the sales you generate by not losing half your impatient prospects because your pages take too long to load.

Upgrading to a virtual private server (VPS) is simple, but it costs more. Your host’s support staff will move for free.

Most web hosting is sold via affiliate links, so every review you read is influenced by the $50-100 the site owner receives if you click this link and buy. LCN web hosting is one of the few hosting companies that have no affiliates, and they are worth checking out.

lcn web hosting features

LCN’s packages include a free SSL cert, so you get the now-essential https website you need.

It is simple to migrate a WordPress site from one host to another, and sometimes the new host’s support department will move the site for free or a nominal charge.

2. Find a Faster Theme

Every theme designer boasts about how fast their theme is. Theme designers are like politicians: You have to look behind everything they tell you. Disable all your plugins and test your site’s speed. Try a new theme and test again. Keep testing until you find the shortest site load time.

3. Remove Plugins

Plugins, especially free ones, are notorious for slowing down your site. Disable them all, test, enable one plugin, retest. Repeat with every plugin you want to use. When you find one that has a significant negative impact on your speed, consider whether you could do without it.

Watch for plugins that clash with one another and stop your web pages loading correctly. This is mainly a problem with free plugins that are poorly coded.

4. Use a CDN

A content delivery network (CDN) will make your site faster, even if you opt for a free version. Some are easier to set up than others. A CDN will host your website on their ultra-fast servers at various locations around the globe. The pages your visitors want are served by the CDN servers instead of your web host’s servers, so you don’t run into over-stringent CPU usage limits.

Look at Cloudflare and MaxCDN and see which you prefer. Don’t have both active at the same time.

5. Optimize Your Code

Use a plugin such as autoptimize to reduce (minify) the space your code takes up. The fewer bytes it is, the faster it loads.

6. Optimize Images

You know the images and videos on your site are large files, so reduce their size using a plugin such as SmushIt or EWWW Image Optimizer. Test both and see which improves your YSlow and page speed the most.

Consider using links to YouTube rather than hosting videos on your site.

The Short Version

You can speed up your site without paying someone to do it. The most critical decision is whether to upgrade your hosting because that will increase your outgoings. A faster site will increase your incomings, too.

The other changes here are easy, and you could implement them all in an afternoon without any specialist knowledge.