When pitching a design to a customer, an introduction is constantly vital. Demonstrating a perfect and cleaned design at any phase of the design procedure is guaranteed, yet there are different approaches to enable your design to eclipse the opposition like using mockups. Using taunts ups is a ground-breaking approach to persuade your customers that your design fits their image, and it is something that most expert architects do.

It’s anything but difficult to get mockups and stock symbolism confounded, so take note of that utilizing a mockup and utilizing stock symbolism in your design itself are two altogether different things. Mockups are not the last item that you’re pitching to a customer – they’re just a visual apparatus used to show your work, and a large portion of their licenses don’t enable you to exchange the taunt up record itself to a customer.

A mockup isn’t a wireframe and it is anything but a model.

Wireframes are a low-devotion design spoke to with dim boxes and placeholders for itemized content. A skeleton of the design to come, wireframes act principally as a placeholder for structure and format, yet can be appealed to partners for early input…

Mockups give watchers a thought of how the last item will show up, and the usage of intuitive components like catches and symbols additionally alludes to the capacity. Obviously, mockups don’t really speak to the usefulness like a model.

How do Mockups Make a difference in UX Design?

While a few originators hold the supposition that mockups aren’t important (particularly for the quick prototyping of Lean UX), mockups are to a great degree accommodating for investigating visual design choices before you have to live with the outcomes of code. Since mockups are a transitional stage amongst wireframes and models, they are a sandbox for visual experimentation. There’s a ton of subtle elements to monitor in the UX design and improvement process, and neglecting the mockup stage can prompt below average visuals.

There are several reasons why mockups are important, the key reasons being:

Association of subtle elements — Mockups can help uncover any conflicting visual components in a way that mirrors the last design. As talked about in Web UI Best Design Practices, fine subtle elements, for example, shading, differentiate, and visual chains of importance ought to be resolved in the mockup arrange (where they can be effectively changed) and set in the improvement organize.

Design Performance — How does your underlying design perform? From a convenience point of view, a mockup gives you a chance to test the visual subtle elements and change them before it’s resolved to code.

Understanding Client’s Point of View — As you add detail to the wireframe, you are always taking a gander at and changing a design that is nearer to the last state. It’s an inconspicuous contrast, yet an imperative one since a high-devotion attitude causes you to settle on design choices from the client’s perspective.

Adaptability — Revisions that extend from wireframing can stack up before long, yet making them in a mockup is (relatively) simple contrasted with CSS or HTML.

So, How to Use Mockups to Showcase and Promote Your Designs?

After a website specialist displays a webpage’s engineering, or wireframe, to a customer for endorsement, the subsequent stage is to decide the look and feel of the website through shading and designs. In this area, We will clarify how this procedure as straightforward as could be allowed, both for yourself and for your customer. We put stock in the KISS logic – Keep It Simple Stupid, which has turned out to be exceptionally famous by Smashing Magazine. Here’s the procedure:


Talk about and Explore The Clients Needs – Initial meet-and-welcomes are an awesome chance to badger the customer for data on their tastes and their industry. In the event that they’re overpowered or unfit to offer valuable data, you must get them in contact with their own sentiments. You can be more profound about your customer with a couple of inquiries, for example, Do they have a logo? What should key components be incorporated? What is their most loved shading? What pages should be found on the route? Do they have particular pictures they need to be utilized?

Wireframing! – Personally, indeed we like to utilize paper and after that either indicates them to the customer in a gathering or sweep and after that email them (ensuring it’s sufficiently flawless, obviously). By doing this you can evacuate every one of the diversions like shading and textual styles and simply center around the barebones design. Obviously, on the off chance that you want to utilize a PC you can utilize other helpful wireframe assets and apparatuses that you can find on the net.

Clearness and Focus on Idea and Design Concepts. – Why? The basic thought is that a design spending design is better gone through with sufficient arranging, procedure, and certainly connected to one ‘positive’ design, instead of giving customers a chance to pursue various ‘conceivable’ designs.

Look at Rival’s Designs. – By looking at regions of a comparable kind to the one you’ve been requested to the configuration can give your thoughts. Clearly, there is the farthest point – you can’t simply duplicate whatever you need, however, this is more about inspecting the opposition and seeing what line they are going down.

The “Cleaned” Mockup. – Once these designs are customer endorsed, the table ought to be set for you to make an engaged, cleaned mockup. Customer endorsement to come all the more effortlessly if the mockup is given intensive notes on why your design group felt it worked, was solid and spoke to them well…

And furthermore, kindly keep away from the slip-ups that we’ve talked in the regular errors area above then you can make your mockups more compelling for your customers.

Planning keywords

It is known to even those who are new to search engine optimization that proper planning keywords are essential for text linking. However, many of the ‘so-called’ new-age SEO specialists do tend to make the mistake of including many keywords at a time for site navigation, which ultimately makes it very difficult for the users and also confuses the search engine crawlers. This eventually ends up in creating an adverse SEO impact for your websites.

With this in mind, many online marketers are confused about how to go about them. The most frequent question we hear nowadays is whether we should drop the practice of putting keyword-specific anchors? Let’s discuss it in more details to eradicate the confusions.

Website navigation

To get clarified on this, one needs first to understand the various website navigation types.

  1. Utility navigation – You can see it in the top right corner of the web pages. The users can see the link to the Home page, log in to accounts, or link to contact us page, etc. here.
  2. Primary navigation – This is usually put in the left-hand side column on top. This primarily represents all the top groups of info about a website.
  3. Secondary navigation – As a primary, secondary navigation to appear on the left top column, which offers quick access to the more detailed information under each primary category.

Footer navigation comes next, which offers supplemental links to the users to other portions of the site.

Adding keyword links

When it comes to leveraging the best SEO benefits, the two places to put in keywords are

  • Embedded-text links
  • Location breadcrumb links

Embedded text as you can see in websites like kottongrammer with text links inside an article offers a compelling context. Anchor text is another mighty area to put keywords. If you are not able to directly embed the keyword into the anchor text, you can ideally use it just next to the anchor text.


Nowadays, most of the SEO specialists know that simply putting a “know more” or ‘click here for details’ is ideal for text links to drag in traffic.


If it is necessary, then you need to specify what ‘know more’ you offer them as a value addition. So, an ideal text link may look like. “Know more about our cost-effective SEO services” or so. However, it may not be possible always to include such lengthy sentences for the text link. So, an effective way to communicate it effectively is to put noticeable headings like “Graphic design services” and then add the ‘know more’ link right beneath it.

External linking also needed to be done judiciously to enjoy the best search engine value as well as the desired results. It is not ideal to add links blindly just to maximize your backlink strength. The latest search engine bots of Google and other leading search engines are capable of assessing the relevance of your linking structure as a critical element of search engine rankings.

Conclusion on Planning Keywords

In a nutshell, the SEO professionals need to be highly resourceful regarding upgrading their knowledge and skills by understanding the changing standards and market conditions. The insights shared here is a collection of those which are expressed by the leading search engine gurus from across the globe.

SEO mistakes

WordPress is undeniably one of world’s best and most used content management systems. Today, the platform dominates the online space. Over 1 in 4 websites are built on this platform. WordPress is SEO-friendly, which is why most companies and entrepreneurs consider this CMS when developing their website. However, developers and bloggers still commit a lot of SEO mistakes.

Despite its user-friendly features, website developers and administrators often commit mistakes that end up hurting the site’s SEO. If you are unsure about why your site is not getting the desired ranking, you may be making some of the same mistakes as well.

Here are top 9 common SEO mistakes.

  1. You set the incorrect time zone

    In the excitement of making the site go live, some people forget to set the correct time zone. If you want content to get posted on time, it is crucial that you set the time zone correctly, and review it once before going live. Even with such a minor error, you risk losing out on potential visitors who might be tired of waiting for new content to show up.

  2. You do not add open graph social media data

    Social signals do not directly influence ranking. However, social media is useful in driving people to your site. If you want a high volume of users to interact with your site, you need to offer them the right content. The same holds true for increasing engagement on social media. The open graph helps a great deal with that.

  3. You forgot to set up and submit the XML sitemap

    Simply put, XML sitemap contains the links to all the different pages on your website. After creating the sitemap, you need to submit it to Google Search Console so that the search engine can crawl and index all the pages. If you have never created a sitemap, you would be happy to know that WordPress offers plugins that will generate the sitemap for you. However, for a more efficient job, you can consult search engine optimization companies as well.

  4. You did not create an objective on Google Analytics

    When conducting an SEO campaign, you may struggle to know whether it is going the right way. For this, you need to assess the results. You can also maximize organic traffic to almost 10 million page views every month. However, if the traffic does not convert to sales, the huge number would barely hold any value.

    You need to get the visitors to take some action on your site. It might be something like filling up a form or making a purchase. A smart call is to resort to Google Analytics, which offers all the details related to where your target audience is coming from, how much time they are spending on your site, and what is making them leave. Having this information will help you adjust your strategies to meet your objectives better.


  5. You forgot to set the permalinks to the post name

    Google wants to provide people with user-friendly content. Hence, the permalinks will have a role to play in the way your page ranks. You can check for Permalinks under the setting menu. You should also add relevant keywords to the permalink. It will give the post better chances of showing up in the search results. For avoid this SEO mistakes you also need to add month/day in permalinks. It is essential to the way Google checks your site.

  6. You do not post content regularly

    When you publish exciting content on a daily basis, it encourages people to return to your website. By doing this, you can also rank high for the keywords used. Hence, your visibility increases in Google’s organic search outcomes. Automatically, you have more clicks and web traffic.

    Google is always looking forward to rewarding websites that publish excellent content which caters to every user’s query. Being irregular with publishing content may harm your site’s SEO and is one of the basic SEO mistakes.

  7. You have not linked the homepage to the website footer

    Despite being fairly easy to achieve, many marketers and website administrators fail to do it. You need to have your business or website name in the footer section. It also makes sense to have it linked to your homepage. It is an excellent internal linking strategy that marketers from around the world are using for WordPress SEO.

    It also helps Google to identify your site via the branded anchor text. It will not add a phenomenal value to your ranking, but it is a great practice to inculcate.

  8.  You do not deploy schema markup

    Today, most sites forget to utilize a schema markup. Using schema markup is essential as it impacts the way web pages appear in search results. Not doing this may not directly affect your ranking, but it might have an impact on the click-through rate of your website.

    You can deploy a simple star schema markup rating to let Google know which pages or content on your website should get the maximum exposure. It also encourages users to click on your result over other market players.

  9. You fail to keep a check on broken links

    Google always prefers a clean website. That is why you need to keep all your links updated. It would prevent visitors from finding any 500 or 400 errors on your site. To automate this process, you simply need to install Broken Link Checker. By doing this, you will get email notifications every time an error occurs. This way, you can detect and fix issues related to broken links.

    No matter whether you own a small business or a large enterprise, you need to optimize your WordPress site with proper SEO. Achieving high ranking and an impressive volume of visitors may not be possible if you keep committing the same SEO mistakes. If you are clueless about how to detect and fix issues with your site’s optimization, be sure to check for errors mentioned above. You may also take the help of an expert SEO consultant to get the job done.

Let us know in comment section if we have missed something.

7 Instagram Hashtag Tips for Your E-commerce Business

Although hashtags originated on Twitter, this brilliant SEO tactic has been quickly adapted to other social media channels such as Instagram and Facebook. Today, Instagram hashtagging is utilized by successful companies because it proves to be an effective marketing strategy.

Aside from the content of your Instagram posts, proper hashtagging is necessary to help build your brand and expand your reach. The fact that people who use Instagram are shoppers makes Instagram a platform to generate customers.

It is pointless to fill up your captions with every hashtag that you can think of. You need to be strategic about the use of hashtags. For example, a good practice would be to create hashtags with keywords that will allow your target audience or ideal client to discover your content.
If you want to build your visibility and grow your e-commerce business exponentially, try these 7 perfect Instagram hashtags tips for better results.

1. Be Specific

To capture your target audience, you must use a more specific hashtag. Being able to reach your desired followers through targeted hashtags would mean a higher chance of quality engagement.

As mentioned earlier, you no longer have to create lots of hashtags to gain traffic. You just have to learn how to navigate through useful keywords to specifically describe your photos or videos.

useful keywords to specifically describe your photos or videos

For instance, if you are after Mini Cooper lovers then add in hashtags that are more specific to what you are endorsing. Great examples are the hashtags #minicoopers or #minicooperlove. This will earn you a lot more of your desired followers than just using a broad hashtag like #car.

2. Use a Tool to Find the Best Instagram Hashtags

Today, there are lots of tools that can provide you with information about the best Instagram hashtags for likes. It would not matter what you are trying to advertise because, through these tools, you can search and find the best hashtags for Instagram that are relevant to your content.

When handling marketing for your e-commerce store, it is always a great idea to take some time to research on the best Instagram hashtags that are related to your niche. Find these out and be surprised how your followers or potential customers shoot up.

3. Stay Away From Spamtags

You have to stay away from common tags. Common or generic Instagram tags are frequently targeted by bots. A quick example for this is #socialmedia. If you shift to being a media consumer for a while and try to key this in your search, you’ll find out that it will bring you to a number of horrible results.

If people will find your picture through these said “generic hashtags”, they will less likely take your profile seriously and you will risk losing your customers permanently.

4. Don’t Use Too Many or Irrelevant Hashtags

Using loads of hashtags in your caption space is now becoming less effective because it makes your efforts look so desperate. You may use a maximum of 3 hashtags in your caption and you may even include popular hashtags sparingly as long as they’re relevant to your post.

If you want to increase your views yet avoid cluttering your captions with hashtags, you may add them to your comment space. Once other people leave a few comments, the hashtags won’t be viewable unless the option to See all is selected.

This technique is far less distracting for your viewers and you still get the same reach.

5. Incorporate Branded Hashtags

The use of branded hashtags is most applicable when you are actively doing a product launch, running a contest, or launching a sponsored event.

Remember that leveraging a branded hashtag only becomes very effective if you tie them to a goal. Take, for example, Coke was one of the top brands that used the branded campaign hashtag #ShareACoke.

Incorporate Branded Hashtags

No matter what hashtags you’ll incorporate, always use a social media management tool to track their effectiveness. Check how many impressions you got with your chosen branded hashtags.

6. Double Check Your Hashtags for Typo

Before you post, always double check your captions and hashtags not only for grammar and spelling but most importantly, see to it that you do not unintentionally associate your brand with vulgar or infamous campaigns.

When you combine words together in your hashtags, it is probable that it will spell out words you didn’t mean to. So before finally posting, be sure to browse through the hashtag page and ensure that the associated content is what you think it should be.

7. Keep It Short and Simple

Short and sweet hashtags are the way to go. Such hashtags will easily be remembered by your e-commerce prospects. Yes, you have to be specific, but using super-long hashtags will make your viewers feel that you’re just goofing off.

One of the don’ts of using hashtags is creating ridiculously long ones. With that, you really are not enticing people to click on them. Take, for instance, if you’re selling wagons for kids and use #redfancykidwagonforsale, then do not expect it to catch on because it has too many characters.

The key here really is to make sure you’d get the attention quick and easy. Lengthy hashtags are complicated. They’re hard to remember. Simpler words are easier to catch thus easy to remember and pass on.


There are, of course, popular and effective Instagram hashtags that are specific to each industry. But generally, these 7 tips are really helpful especially for business owners new to e-commerce. Like all strategies, all you need is a mix of creativity and common sense if you are to boost your e-commerce marketing campaign.

In the competitive Internet marketplace, you need a blog to bring traffic to your website and get eyeballs looking at your products and services. Regular blog posts are the most important part of a content marketing campaign. More than your social media presence, more than your website itself, blog posts that are informative and engaging gain search engine traffic and compel readers to share your information with others.

Here are the steps you need to take to not just have an effective blog, but also maximize the impact of each update you post:

1. Know Your Audience

Know Your Audience

You can get too wrapped up in thinking about keywords and shaping posts to attract search engines, and forget about the people who will actually read your content. Take the time to know exactly who your intended audience is, perhaps even creating the image of your ideal imaginary reader. Construct your post as if you are speaking directly to that person.

2. Know Your Purpose

Know Your Purpose

Don’t just write a post because you haven’t updated your site in a while. Before you write, make sure you know what you want each post to do.

Do you want people to click an affiliate link, buy a particular item, or join your mailing list? Make that purpose the main focus of your blog post. Better yet, make it the only focus. Don’t water it down by having multiple purposes. Better to split that content into two separate, if shorter, posts.

3. Add Value

Add Value

You want your reader to finish your blog post feeling like they accomplished something beyond killing some time. They should be more knowledgeable and informed than before they read your words. That makes them feel good about spending the time with you, and in turn, feel good about you.

4. Include Visual Elements

Include Visual Elements

Adding images or videos to your blog makes it more interesting to the reader, and catches the attention of people in your audience who prefer to learn visually. These elements can include a video (especially helpful in tutorial or “how to” posts), an infographic, and photographs.

A photo that includes the title or topic of your post is especially eye-catching and makes it easy for a reader to share your post on Pinterest and Instagram.

5. Have a Call to Action (CTAs)

Have a Call to Action

Every single post needs to include a call to action (CTA)! If you have taken the time to define your purpose for the post, the CTA is an easy addition. Remember, if you don’t ask your audience to do something, they won’t do anything which ultimately means that you might be losing out on sales and conversions.

6. Make Your Post Easy to Share

Easy to Share

You have attracted a reader, gained his or her attention with your message, and now they want to share it with someone else. If they can’t find a share button easily, they will shrug their shoulders and move on. Make sure you have clear, obvious share buttons at the top or bottom of your post.

In addition, every time you add a new blog post, share it with all of your relevant social media accounts and groups. Don’t just post a link – describe your post, ask people to take a look, and ask them to comment.

Don’t forget that social sharing can be automated with a help of either third party scripts or WordPress plugins if that’s the CMS you are using.

7. Send it to Your E-mail List

Send it to your E-mail List

You also want to send every blog post to your relevant email lists. Rather than sending the whole post, send the first couple of paragraphs and a link to your blog on your site.

Ask your subscribers to share your post if they like it, and to send you feedback in comments or by email. Their questions and observations can even allow you to continue the conversation with a further post.

Blogging has matured. You can’t just toss out any old keyword-laden content. Your readers expect real value from your posts. Include keywords, but remember that it’s going to take more than that to get readers to stay on your blog and really read what you have to say. If you do your job right, readers will want to converse about the post. Making it open for comments and discussions creates even more opportunities for people to see your post – and follow your call to action!