SEO mistakes

WordPress is undeniably one of world’s best and most used content management systems. Today, the platform dominates the online space. Over 1 in 4 websites are built on this platform. WordPress is SEO-friendly, which is why most companies and entrepreneurs consider this CMS when developing their website. However, developers and bloggers still commit a lot of SEO mistakes.

Despite its user-friendly features, website developers and administrators often commit mistakes that end up hurting the site’s SEO. If you are unsure about why your site is not getting the desired ranking, you may be making some of the same mistakes as well.

Here are top 9 common SEO mistakes.

  1. You set the incorrect time zone

    In the excitement of making the site go live, some people forget to set the correct time zone. If you want content to get posted on time, it is crucial that you set the time zone correctly, and review it once before going live. Even with such a minor error, you risk losing out on potential visitors who might be tired of waiting for new content to show up.

  2. You do not add open graph social media data

    Social signals do not directly influence ranking. However, social media is useful in driving people to your site. If you want a high volume of users to interact with your site, you need to offer them the right content. The same holds true for increasing engagement on social media. The open graph helps a great deal with that.

  3. You forgot to set up and submit the XML sitemap

    Simply put, XML sitemap contains the links to all the different pages on your website. After creating the sitemap, you need to submit it to Google Search Console so that the search engine can crawl and index all the pages. If you have never created a sitemap, you would be happy to know that WordPress offers plugins that will generate the sitemap for you. However, for a more efficient job, you can consult search engine optimization companies as well.

  4. You did not create an objective on Google Analytics

    When conducting an SEO campaign, you may struggle to know whether it is going the right way. For this, you need to assess the results. You can also maximize organic traffic to almost 10 million page views every month. However, if the traffic does not convert to sales, the huge number would barely hold any value.

    You need to get the visitors to take some action on your site. It might be something like filling up a form or making a purchase. A smart call is to resort to Google Analytics, which offers all the details related to where your target audience is coming from, how much time they are spending on your site, and what is making them leave. Having this information will help you adjust your strategies to meet your objectives better.

     

  5. You forgot to set the permalinks to the post name

    Google wants to provide people with user-friendly content. Hence, the permalinks will have a role to play in the way your page ranks. You can check for Permalinks under the setting menu. You should also add relevant keywords to the permalink. It will give the post better chances of showing up in the search results. For avoid this SEO mistakes you also need to add month/day in permalinks. It is essential to the way Google checks your site.

  6. You do not post content regularly

    When you publish exciting content on a daily basis, it encourages people to return to your website. By doing this, you can also rank high for the keywords used. Hence, your visibility increases in Google’s organic search outcomes. Automatically, you have more clicks and web traffic.

    Google is always looking forward to rewarding websites that publish excellent content which caters to every user’s query. Being irregular with publishing content may harm your site’s SEO and is one of the basic SEO mistakes.

  7. You have not linked the homepage to the website footer

    Despite being fairly easy to achieve, many marketers and website administrators fail to do it. You need to have your business or website name in the footer section. It also makes sense to have it linked to your homepage. It is an excellent internal linking strategy that marketers from around the world are using for WordPress SEO.

    It also helps Google to identify your site via the branded anchor text. It will not add a phenomenal value to your ranking, but it is a great practice to inculcate.

  8.  You do not deploy schema markup

    Today, most sites forget to utilize a schema markup. Using schema markup is essential as it impacts the way web pages appear in search results. Not doing this may not directly affect your ranking, but it might have an impact on the click-through rate of your website.

    You can deploy a simple star schema markup rating to let Google know which pages or content on your website should get the maximum exposure. It also encourages users to click on your result over other market players.

  9. You fail to keep a check on broken links

    Google always prefers a clean website. That is why you need to keep all your links updated. It would prevent visitors from finding any 500 or 400 errors on your site. To automate this process, you simply need to install Broken Link Checker. By doing this, you will get email notifications every time an error occurs. This way, you can detect and fix issues related to broken links.

    No matter whether you own a small business or a large enterprise, you need to optimize your WordPress site with proper SEO. Achieving high ranking and an impressive volume of visitors may not be possible if you keep committing the same SEO mistakes. If you are clueless about how to detect and fix issues with your site’s optimization, be sure to check for errors mentioned above. You may also take the help of an expert SEO consultant to get the job done.

Let us know in comment section if we have missed something.

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