Gutenberg vs website builders – Who will win the final battle

Gutenberg vs website builders –  Who will win the final battle

Back at the end of 2018, the commencement of Gutenberg beta version managed to cause a lot of uproars. Topics like Gutenberg vs website builders were common. It was so much so that the team behind Tailor Page Builder already decided to discontinue their services, citing the inability to cope up with Gutenberg and other competitive builders.

The moment this news became public, the talk of the town was only concerned about which another website builder is going to follow suit and discontinue services. With WordPress 5.0 rolling, a lot of people wondered if this new big thing is going to replace builders like Divi, Beaver, or Elementor.

Well, here is the spoiler alert – this isn’t going to happen, maybe not anytime soon. However, Gutenberg is surely going to bring a lot of significant changes to the theme builder and page builder industries in this Gutenberg vs website builders war.

Let’s find out more about who is going to win the battle between the novice Gutenberg and experienced website builders.

A Quick Catching up on the Workings of Gutenberg:

Before we get into Gutenberg vs website builders , you would already know some bits and pieces of Gutenberg. However, for those who are uninitiated, the Gutenberg Editor is the latest and upcoming editor that is going to replace the existing TinyMCE editor. Here are a few essential points of this latest thing:

  • Rather than a single text field, this editor uses individual blocks to design a post or a page
  • Such blocks can include anything, like text, images, buttons, quotes, embedded content, and more
  • In the beta version, the column support is limited
  • Blocks can be dragged and dropped to arrange
  • In comparison with the page builders, Gutenberg is limited

Gutenberg Is Not the Replacement:

At least, it’s not going to happen yet. Of course, that’s quite a big warning. However, if you have used the present incarnation of it, you’d have got to know that it’s not even a bit closer to replace any page builder.

One of the primary things to keep in mind is that in this Gutenberg vs website builders, Gutenberg isn’t made to defeat page builders. This is because the basic intention behind the development of Gutenberg is to provide an enhanced content editing experience to users. On the other hand, page builders have been created to allow users to develop complete website pages using different elements like image sliders and post sliders.

If talking about Gutenberg alone fulfilling the requirements to build a website completely, then that would be quite difficult at this moment. Currently, there are a lot of missing features that wouldn’t allow Gutenberg to compete with website builders.
Here are some of the big reasons that would clear out the air that concerns the Gutenberg vs. Website Builders debate:

  • Gutenberg lacks front-end visual editing, and that’s the intentional part by their end
  • While you can change or tweak some basic things with Gutenberg, like button colors and more; when it comes to overall styling, this isn’t even close to others
  • Although Gutenberg does have column blocks; however, they are nowhere near the matching standards of page builders
  • Page builders come with specialty blocks, such as pricing tables, testimonials and more; Gutenberg doesn’t have these things by default, but you can surely get them according to your requirements

If you have looked closely into most popular page builders, you must have realized that they do all of this stuff really well. For a majority of people, the fact that Gutenberg lacks these features makes it nothing but a non-starter when it comes Gutenberg vs website builders

Required Functionality to Build WordPress Websites:

If you’re using a page builder to build the entire website (and not just the basic layouts), having proper functionality is 100% important. And, significantly, massive communities are associated with these page builders, and it will take a lot of time for them to shift their choices.
Here is a quick examination of Facebook groups:

  • Divi Theme Users: 30,000+ members
  • Elementor Community: 30,000+ members
  • Beaver Builders: 13,000+ members

And, that’s what you get when you just scratch the surface of it. These are just agencies and freelancers who have built their workflows around these page builders. Apart from this, there are millions of client sites that have been built with page builders. On top of that, you can even find a variety of websites here, right from the ones coming with intriguing sliders to the simple ones with a handful of additional elements.

And, currently, Gutenberg isn’t doing anything worthy enough that would change these workflows for freelancers and agencies. Also, even if Gutenberg manages to match these page builders, it wouldn’t be enough. This latest release of WordPress will actually have to surpass these tools so as to compel people to switch.

Page Builders Aren’t Sitting Ideal Either:

While Gutenberg is still rigorously trying to work along in the beta version, page builders, specifically Elementor, continue to introduce more and more thrilling features that are keeping Gutenberg at bay.

For instance, Elementor Pro 2.0 is now allowing users to design their websites, including footer, header, and more using Elementor. Moreover, this page builder also doesn’t leave any stone unturned when it comes to providing additional integrations for custom fields and other primary features. This has eased out the way for users to build complex websites.

Furthermore, another latest feature that Elementor has come up with is the ability to generate single page templates and change the default ones used in the theme:

Gutenberg vs website builders

Gutenberg Might Discard The Weak:

Although the biggies don’t have any significant reason to cringe over Gutenberg, there is another group of companies that should be concerned with the development of WordPress 5.0. If the name isn’t as huge as Divi, Elementor, Beaver Builder, Blox Page Builder, Visual Composer; or doesn’t exist in the affiliate marketing community; then the company has a lot to think about.

These smaller companies will have to deal with well-known page builders when it comes to website building and Gutenberg for causal content layouts. Hence, they may choose to ward-off the market, if they fail to cope up with the competition.

Relation Between Page Builders & Gutenberg:

Gutenberg vs website builders

In reality of Gutenberg vs website builders showdown, Gutenberg shouldn’t be seen as an assault on page builders. On the other hand, there are such situations as well where Gutenberg and page builders can work with each other to create flexible and richer editing experience for users.

Recently, Robby McCullough from Beaver Builder spoke about how Beaver Builder team is adopting Gutenberg and have started working on developing compatibility between these two elements. Similarly, even the Elementor team has concluded that they are looking into a variety of methods to extend and integrate Gutenberg in Elementor.

So, how would these integrations appear as? Well, they can be all about:

  • Using all of the page builder modules as separate blocks in the content whenever you design with Gutenberg
  • Dropping an entire page builder row design into the blocks of Gutenberg

These two primary aspects actually add functionality to page builders and in debate between Gutenberg vs website builders

Army of Developers:
The community of WordPress comprises best of developers from across the globe who are consistently providing their expertise in enhancing and building Gutenberg. These developers are competent enough to build innumerable plugins and extensions that would be competitive to features that page builders are offering.

Themes Based on Gutenberg:
Keeping Gutenberg in mind, there are going to be more and more themes developed by the best of developers. Hence, users are sure to get inclined towards Gutenberg editor in comparison to contemporary themes from page builders. But, again, that might not happen anytime soon.

Gutenberg vs website builders Conclusion

In the end, there is no guarantee of Gutenberg replacing page builders, not any time soon, for casual users. If you’re new to WordPress, the combination of Gutenberg and other third-party plugins along with integrations will be adequate for you. This might also eradicate the need to use any page builder altogether.

And, for heavy-duty WordPress users, primary page builders like Beaver Builder, Divi, and Elementor are already raising their bars with new custom fields integrations, builders, and more, instead of just sitting and waiting for Gutenberg to match up their current level.

Apart from that, the chances of website builders winning the game are higher than that of Gutenberg for now. Rest should be left on the future.

Now, everything is over to you – the users. Surely, you’ll have some significant opinions on this topic. So, what do you think will be winning the race – Gutenberg or Website Builders? Do let us know in the comment section below.

"Sanjeev loves everything about WordPress. Always in constant search for new tools and Plugins keeps him hungry all the time. He spends his day brainstorming new ideas about new plugins and themes on WPeka and CyberChimps. You can follow him on his personal blog appsreviewhub or Facebook