how to design your own logo

What is a brand without a logo? It is everything that defines your business. Who you are and what you do. Your logo to a considerable extent has a huge impact on the way your brand is perceived. Not to mention the fact that it is an essential part of every other branding material that you will be making use of.

Ideally, the best thing to do would have been to hire a professional considering how important your logo is to your brand. However, for beginners and small business, you might need to create your own logo. This is why you must know how to design your own logo.

Simple tricks for designing a winning logo

Keep it simple:

Have you noticed how simple most popular logos are? Most of them are just an object, shape or even a single letter. While most amateur designers tend to go for overkill, it has been proven over and over again that simplicity is what is the way to go if you want an impressive logo.

Be unique:

The last thing anyone wants to see is a cheap rip off of another logo. Don’t make the mistake of using something too generic or copy another company’s concept directly in your own logo design. Think out of the box and come up with something unique for your brand.

Be flexible:

When designing your logo, there are a lot of intricate details to consider. Your final design at the end of the day must be versatile and flexible. It must fit in well on a variety of backgrounds. And should work correctly in different case scenarios. It should look good on a business card. At the same time, it must fit in on your website, posters and flyers.

Make it pop:

One of those things to keep in mind when you want to create a logo design is that you have to create something that grabs attention and stands out. Your logo should be recognizable everywhere. Once someone sees it, they shouldn’t be able to “unsee” it.

How to design your own logo (Step-by-step process for making impressive logos)

Before you begin:

of course, there is a preplanning stage for everything. The same is valid for designing logos. You have to have a clear picture of what you want. Here are some tips to keep in mind when planning:

1. Define your brand: you must have heard this over and over again, but we can’t emphasize it enough. It is important that your logo mirrors your company personality. This means you have to define your brand in the first place. You must know what your brand is about and what makes you unique. This will help you build something that fits your personality.

2. Gather inspiration: Perhaps the hardest part of the process is finding inspiration for creative logo design ideas. The truth is, you might have to think and rethink over and over again. This is important if you want something that suits your brand. And is at the same time attractive and straightforward enough. Also, you might have to check out other brands for inspiration. Look at the major well-known brands. Check out their brand logos and see what makes them unique. They might not be directly related to your business niche. But the fact that they have popular and easily recognizable logos means they did something right.

Then, you have to consider those in your niche as well. What does their logo look like? Consider your competition too. Check out elements in their logo that you love. Look at those things that has helped them to connect to the audience. Then figure out how you can do better. Always keep an open mind when checking out ideas, but ensure you are not copying anyone’s concept.

Build from scratch or edit a template:

Logo design ideas

This is the next big question you need to answer. When planning on how to design your logo, you have to choose between building from scratch or editing a preexisting logo template. A typical logo maker will give you either of both options. If you naturally love art and love to design, then creating a logo from scratch is an excellent choice. It gives you total control over all the elements of your work. But this won’t work for you if you are not so design-inclined or don’t have enough time. The fastest and most convenient option would be to customize an already existing design.

Another reason you might want to go through the pain of creating a custom logo is if your business is new or growing. A custom logo helps you stand out better than with a predesigned template.

Find a logo design software:

The next step is to find a workplace. Always choose the best logo maker software. This has a huge impact on your final output. There are some options available for this. Some of them are even free of charge. Pro software like CorelDraw and Adobe illustrator usually gives you the best. However, free alternatives like GIMP gets the job also done. There also some online logo makers you can check out. They usually give you the option of custom design. In most cases they also have a store for logo design templates you can easily tweak to suit you.

Design elements:

To create a logo design, there are different design elements to keep in mind. First is your design style. Do you want something trendy or classic? Or something modern and minimalist? Do you prefer a letter-only logo, or shape alone, or a mixture of shapes and letters? With all of these design elements, you have to put your target audience in mind. What appeals to them? Even your choice of color plays an important role. Every color has its meaning and a specific message it communicates. Putting all of these elements in mind and choosing the best one will help you create a stunning logo.

Try out different logo design ideas:

By now, you must have some logo design ideas already. You can create sketches of them. If you have the time, you can even create different versions of the logos and try to compare them. Even for the best designers, the bulk of what they do is trial and error. Don’t expect to get it right the very first time. You can have different people check out your logo designs and get their thoughts and opinions about it as well.


By putting all of these factors into consideration, you should be able to come up with an impressive logo that accurately represents your brand and tells your audience loads about your brand. Who knows, you might even be able to come up with something better than some professionals will.

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