How to Maintain a Fast eCommerce Website
VPS hosting isn’t the only way to get a fast eCommerce website. It’s one of the fastest kinds of web hosting you can get. There are definitely other easy things you can do to maintain a fast eCommerce site. Before we get into all the ways you can keep your website loading lightning fast, here’s why a fast eCommerce site is a necessity.
A fast eCommerce site boosts your SEO
Your eCommerce site will be a ghost town without a proper SEO strategy. Because the eCommerce market is so ridiculously profitable. If your website doesn’t rank high in search engines, nobody will even know it exists. This means nobody will spend money on your website.
One of the factors that affects your search ranking is your page load speed. Search engines like Google give a ranking boost to faster websites. There’s a definite correlation between websites that load quickly and websites that have high user engagement. So, as part of your SEO strategy, make sure you also increase the speed of your website.
7 Ways to get a fast eCommerce site
1. Use a website builder with streamlined templates
Every single word, image, and video that makes up your website takes time to load. The more of these you have on your website, the slower your website will load. Some website builders have templates that claim they’re designed to grab the visitor’s attention, but their layouts end up looking cluttered and confusing. Better to choose a website builder with streamlined templates that are optimised for SEO and for fast loading.
2. Choose a web host with fast servers
However streamlined your website, there’s not much you can do to speed things along if your web server is slow. The server’s resources are what power your website. If those resources are delivered at a pace that’s agonizingly slow, your website will spend ages buffering. In this case, your visitors will click away from your site. Before you decide on a web host, ensure that they keep their servers lightning fast.
3. Switch to Static Website
While developers understand the benefits of static sites, the wider community is still not fully aware. Static sites load extremely fast, and for many websites that extra boost in performance is crucial. This is possible because these sites give the browsers static HTML instead of complex code and lengthy databases. Each visitor gets the same HTML without any sort of dynamic rendering. What’s more, static sites are easier to create and manage thanks to next generation technologies like FLATsite built for WordPress static sites. Since static sites don’t require a database, you’re essentially eliminating weak areas that often cause downtime or sites to be unresponsive.
4. Optimise your images for fast loading
Images can make or break your eCommerce site. Most customers hinge their whole purchasing decision on the pictures you post of your products. But remember: Every image your website loads will slow down your website. To get around this problem, optimise your images. Make your image files as small as possible, so that they’re easier to load quickly. Instead of using massive file types like PNG, try using a compressed file type, like JPEG.
5. Use a Content Delivery Network (CDN)
Your eCommerce site is stored on a server. The closer your visitors are to that server, the more quickly your site will load for them. A visitor who lives only a couple miles away from your server will have a fast UX your website. A visitor who lives countries away will experience a laggy website that’s unpleasant to use. To solve this problem, massive eCommerce stores with a large customer base use a Content Delivery Network. A CDN is a network of servers located all around the world. When you store your website on a CDN, the CDN delivers your website from whichever server is closest. It gives all your visitors an equally fast eCommerce experience.
6. Use a caching tool
Every time your visitors try to access your website, their browser needs to contact the website’s server. The server then needs to locate the website and send it back to the browser. So it can finally be loaded on their device. When you use a caching tool, that process is cut in half. Instead of accessing the website’s server every single time your customer needs to access your website. The caching tool will store visited webpages in your customers’ RAM. This means that whenever they try to visit your site, instead of trying to access your website’s server. Their browser will be able to access the RAM on their own device, which boosts your site’s loading speed.
7. Avoid redirects
Each redirect is a separate request to your website’s server, and it decreases your site’s loading speed. When you run an eCommerce site, you can build up lots of old links. Many sellers forget to remove redirects from old links to new ones. These redirects should always be removed once most people get used to accessing the new URLs.
A fast eCommerce site is key to getting the profits to start pouring in. Follow these tips, and you’ll have a website that attracts visitors like a magnet and converts like crazy!