Planning Keywords, Text Links, and Navigational Design for SEO Benefits

Planning Keywords, Text Links, and Navigational Design for SEO Benefits

It is known to even those who are new to search engine optimization that proper planning keywords are essential for text linking. However, many of the ‘so-called’ new-age SEO specialists do tend to make the mistake of including many keywords at a time for site navigation, which ultimately makes it very difficult for the users and also confuses the search engine crawlers. This eventually ends up in creating an adverse SEO impact for your websites.

With this in mind, many online marketers are confused about how to go about them. The most frequent question we hear nowadays is whether we should drop the practice of putting keyword-specific anchors? Let’s discuss it in more details to eradicate the confusions.

Website navigation

To get clarified on this, one needs first to understand the various website navigation types.

  1. Utility navigation – You can see it in the top right corner of the web pages. The users can see the link to the Home page, log in to accounts, or link to contact us page, etc. here.
  2. Primary navigation – This is usually put in the left-hand side column on top. This primarily represents all the top groups of info about a website.
  3. Secondary navigation – As a primary, secondary navigation to appear on the left top column, which offers quick access to the more detailed information under each primary category.

Footer navigation comes next, which offers supplemental links to the users to other portions of the site.

Adding keyword links

When it comes to leveraging the best SEO benefits, the two places to put in keywords are

  • Embedded-text links
  • Location breadcrumb links

Embedded text as you can see in websites like kottongrammer with text links inside an article offers a compelling context. Anchor text is another mighty area to put keywords. If you are not able to directly embed the keyword into the anchor text, you can ideally use it just next to the anchor text.


Nowadays, most of the SEO specialists know that simply putting a “know more” or ‘click here for details’ is ideal for text links to drag in traffic.


If it is necessary, then you need to specify what ‘know more’ you offer them as a value addition. So, an ideal text link may look like. “Know more about our cost-effective SEO services” or so. However, it may not be possible always to include such lengthy sentences for the text link. So, an effective way to communicate it effectively is to put noticeable headings like “Graphic design services” and then add the ‘know more’ link right beneath it.

External linking also needed to be done judiciously to enjoy the best search engine value as well as the desired results. It is not ideal to add links blindly just to maximize your backlink strength. Not to mention you need to build fresh content to scale  your communication with your audience. The latest search engine bots of Google and other leading search engines are capable of assessing the relevance of your linking structure as a critical element of search engine rankings.

Conclusion on Planning Keywords

In a nutshell, the SEO professionals need to be highly resourceful regarding upgrading their knowledge and skills by understanding the changing standards and market conditions. The insights shared here is a collection of those which are expressed by the leading search engine gurus from across the globe.

"Sanjeev loves everything about WordPress. Always in constant search for new tools and Plugins keeps him hungry all the time. He spends his day brainstorming new ideas about new plugins and themes on WPeka and CyberChimps. You can follow him on his personal blog appsreviewhub or Facebook