Site Sweet Site!
The first glance at your website should leave a lasting impression on the visitor.
The cool graphics, impressive products, and great content are not enough. You must make the visitors feel welcomed and help them relish the journey (navigating your site) to make them come back for more.
Here are 11 ways to make user-friendly website:
Cluttered navigation does not help — even if your site looks unique, The main navigation menu should be at the top. You can also use drop down menus that are not long.
Your site must look well organized.
If a visitor can access whatever they want without having to make a lot of clicks, it encourages them to stay on your website longer than they intended.
Prepare for a Virtual Handshake
Ensure your logo is on the homepage. More importantly, create specific introductory pages related to the history and purpose of your company and short bios of important people in your business or organization.
It will be helpful for first-time visitors to know what you and your website are all about.
Ensure Your Site Supports a Wide Range of Devices
Majority of people around the globe use smartphones and other portable devices. Your content might have been made on a computer but make sure you try it on other devices putting yourself in the user’s shoes. Many website host companies provide an automatic multiple device responsive features, but for others, you will need to add plugins.
Well Formatted Content
Your content should be well planned with headings and subheadings visible. Make the contrast between the content font and the background clear.
Make the font bigger so that if you are 24 inches away from your screen, you can still read without struggling.
Also, do not opt for fonts that are fancy like a handwritten text. Many people don’t see them well. Do not choose more than three selections of fonts to use on your website.
Make Your Content Easy to Scan
Most of the times you open content on a site, the first thing you do is scan through the content to see whether it is relevant to your search. Scanning is possible if you have clearly highlighted your subheadings with the darker font or a different color.
Inside the paragraphs, you can make keywords more visible with dark fonts as well. Pictures speak a thousand words. If you get a good picture that is relevant to the content, it can help the readers understand more even without necessarily reading.
It is annoying for most visitors to wait more than two seconds for a page to load.
Many give up in 3 seconds.
Make sure that your content does have well-optimized images and find out if your website host uses a GZIP compression to avoid any loading issues. Some tools can help you assess the loading speed of your site.
Make Your Forms Easy to Fill
Some sites have lengthy forms to be filled, and yet their content can be found from other sites easily. This is a bad decision for you. Make your forms easy to fill and with very few filling options. This will help your users take little time filling and access content much faster. The most important feature in the forms is an email of the user which will help you keep in touch.
Let your site be compatible with all browsers and always updated. If possible get the statistics to know which browsers have a lot of users and which ones have less. As of now, the most used browser is Chrome followed by Firefox.
If not all, make sure that these two are covered because they take a share of over 80% of internet use.
Add a Search Function
If you place a search function at the top right of your page, then you are good to go. The search function helps web users to find easily what they want not having to scroll and click. It is especially useful to those who don’t have a lot of time to spend and those with little knowledge about the web.
Many people make a mistake of creating intriguing page names. This might be all cool, but it does not help with potential clients finding what they really want. Your page names should be simple and easy to understand.
Error and Troubleshoot Handling
Your website might run into some trouble loading pages. What message does the reader get? You should be able to encourage the user to try again or redirect them to a relevant page. Besides, you need to offer solutions to the problems that might arise.
You can also place live chat options so that visitors can directly communicate with you or leave messages for you to read later and reply.
By considering these tips, your site will look more professional and make your visitors come back. Apply these ideas and wait for the results. We bet it won’t be long before you see the results.