Pros and cons of a one-page website
One of the most popular trends in mobile first web design is a single page site. The parallax scrolling design is more popular among those who want to sell a product, service, or even showcase a portfolio. The best part is, creating a one page website is pretty straightforward.
But is it really a good alternative to a multi page website? To help you find the answer to that, we have created a full list of pros and cons. Let’s explore!
What is a one-page website?
Focusing on a minimalistic design, a single-page website follows the mobile-first philosophy. It packs all the information, links, and call-to-actions on just one page, creating a long scrollable page that doesn’t require clicking around.
While it is an established notion that a one-page website will always have just one page, the truth is quite different. A single-page website does have provisions for creating other pages, such as a shop page, or a blog page, or a page holding other information.
Though it is entirely possible to add new pages, website owners usually don’t do that. They try to cram in all the information on the same page, thereby eliminating the need for clicking around and jumping from one page to another.
Pros of a one-page site
Google switched focus and started preferring mobile-first designs starting July 1, 2019. Now, the search giant is focusing on user-experience. A single-page website brings multiple benefits to the table. Here’s a quick list:
Easy navigation: A one-page website eliminates the need for clicking around. Scrolling up and down is all it takes to get all the information the webpage has to offer. Since mobile devices have smaller viewports, it is way easier to scroll than clicking on links and buttons that are quite often, too small. This is especially good for those who are selling a single product on their Woo store.
Improved user experience: One-page websites tend to have better user engagements, and hence, better user experience. Since all the information is present on a single page, it becomes easy for users to interact with call-to-actions. The need for going deeper and deeper into a website to find the relevant segments can potentially increase the bounce rate. A one-page website eliminates the issue by putting everything from contact form to social media links in one place.
Increased link authority: One of the greatest advantages of a one-page website is increased link authority. Links received as a part of content promotion strategy generally link to the main URL. That happens because there are no other pages to link. It is no longer a hidden fact that both page-level and domain-level link authority has a major impact on performance in Google search.
A study by Moz says that link authority accounts for a whopping 40% of the impact in Google! No wonder, SEO professionals focus on link building to increase organic traffic.
Affordable and easy maintenance: It is much cheaper to build a single-page website than a multi-page website. There are readymade themes available for platforms like WordPress, Ghost, etc., that allows even rookies to build a one-page site within a couple of hours. Another alternative is to use a website builder. For designers building a site from scratch, it doesn’t take more than 10 to 15 hours to design and build a single-page site. To build a multi-page site it takes about 3 to 4 times more time!
It is also easy to maintain a single-page site, because there is only one page to deal with. If anything breaks, fixing only one page is what is needed.
Cons of a one page site
Not everything can be hunky-dory with single-page websites. There are serious drawbacks as well. Here is a quick list of the problems that all one-page sites face:
Google Analytics issue: Google Analytics is one of the site metrics that allows webmasters to get a bird’s-eye view of which pages are of interest to the visitors, and which pages are losing. For a single-page website, that’s not possible at all! Because there’s only one page, it becomes difficult to understand which segment of the page is most-preferred by the visitors. This is where you will need heatmaps. Services like Hotjar can fill in the gap, but that’s going to cost extra money.
Slow loading time: For a one-page website, the loading time can take a hit unless it is optimized properly. Since single-page sites have everything on a single page, the webpage can significantly slowdown. For instance, there will be social media links, images (and possibly videos with parallax effect), text, contact form, team information, and more! All these elements put on a single page can reduce the speed of the webpage. This in turn, will hit the user experience. That’s not good! Web Core Vitals, anyone?
A lot of scrolling: Single-page websites tend to have a very long webpage. That happens because everything is on one page. This means visitors need to scroll a lot to reach the relevant segment. That can be frustrating and boring! The easy way to overcome this problem is to keep a sticky menu with each menu item hyperlinked to each segment on the page.
Content sharing is difficult: A single-page website will have only one URL. So, when someone wants to share a specific part of the page, he or she needs to share the entire page on any social media platform. The people viewing the shared content will have to go through the painful task of scrolling to the relevant segment.
Which is the best WordPress theme for a one page website?
Finding out the best WordPress theme is something that you can not miss out on when it comes to creating a beautiful one page site. There are quite popular WordPress themes that you can use for setting up your first site-
Alternatively, if your site is specifically about eCommerce you can use a WordPress or Shopify service for getting additional customization or functionality tweak.
In case you just need a simple web presence, and you don’t care about being found on Google, a single-page site will work just fine. So, define your goal before you proceed. This will save some vital time for you.