Shipping Strategy: How to increase conversion for WooCommerce site?
There are a lot of ways for you to increase the conversion rate for a WooCommerce store such as offering discounts or coupons, offering a flash sale, etc. One of the best ways to enhance user experiences and conversion rates is to optimize the shipping process by taking advantage of WooCommerce shipping strategy. In this article, we will show you how Shipping Strategy affects your business and present some Shipping strategies you can apply to enhance the conversion for your WooCommerce store.
What is a conversion rate?
WooCommerce conversion rate is the percentage of visitors that make a purchase and the percentage of people you convert from visitors to buyers.
A high conversion rate shows that your store has run successful marketing strategies. There are a lot of marketing strategies, for you to enhance conversion, one of which is shipping.
Let’s see what benefits you can get if running an efficient WooCommerce shipping strategy.
How an efficient WooCommerce shipping strategy benefits your online business?
Shipping has a huge influence on any online store. If you offer your customers suitable shipping strategies, You can boost your shopping experience and grow more sales. In contrast, if your shipping process makes your customers unsatisfied, they will not come back to your shop again.
Let’s see how an efficient WooCommerce shipping strategy benefits your business.
Enhance the fulfillment process
The first benefit you can get if having a good shipping strategy is improving the fulfillment process. Shipping involves multiple steps to fulfill the process. With a suitable shipping strategy, you can have more options in control of the fulfillment, thereby increasing the expectations of your customers. For example, if your customers have special requests like different packaging or extended delivery times, you can manage to meet their requirements with an appropriate shipping cost.
Cost-effectiveness is one of the greatest benefits that you can get from having an appropriate WooCommerce shipping strategy. There are various ways you can apply to save money by opting for shipping services intelligently. You can take a look at the top leading carry agents like FedEx, UPS, Australia Post and ask for discounted rates for your store. Similarly, if you are producing your own products, you can reduce the cost of logistics.
Increase Shopping experience
Shopping experience improvement is a factor that all online shops expect to get from their customers. As mentioned earlier, a suitable shipping strategy can help you improve the fulfillment process. That will make your customers happy with your service, which helps you increase the shopping experience in your store. Even better is to get a Feedback for user experience using a WordPress form plugin.
Inspire customers to buy more from you
An intelligent shipping strategy will inspire your customers to buy more products from you. You can offer your customers discounts on specific products and minimum order value to push them to make more purchases. Another way you can do with a smart shipping method is to send notifications to customers who are going to miss a deal by a few dollars, or free shipping. Or you can display WooCommerce grouped products to upsell and encourage customers to reach the quantity to get a shipping offer. A good shipping offer will definitely get the customers back to your online shop.
Best practices of WooCommerce Shipping Strategy
Below are the best practices of shipping strategies you can apply in your WooCommerce shop to get more sales.
Offer Free Shipping
One of the best ways to reduce delivery costs is to offer customers free shipping. Free Shipping is also one definitive strategy that helps recover abandoned carts because it will push the customers who are considering making purchases to the checkout page more quickly.
To get success with this method, you should offer free shipping on products with low shipping costs and need to ensure the price of the products covered by the free shipping. You can also provide your customers free shipping in the condition of a product quantity level so that you can encourage them to buy more to reach the quantity of product to get free shipping. This method will boost your conversion rates because shoppers will be motivated to buy more items to benefit from the offer.
Besides, you can highlight free shipping on your product page by enabling your customers to filter search options based on products that qualify for free shipping.
Offer Precise Shipping Costs
Another shipping strategy you can use to increase the conversion rate on your store is displaying the exact shipping cost with live rate shipping calculation.
Using live rates will help you boost customers’ trust because the figures from the calculator are evidence that the final price paid for a given product is accurate. This will also help your customers consider buying the products that fit their shipping cost budget.
This option is also an ideal choice for those who sell bulky and oversized products because they may not earn profits if offering their customer a free shipping service. You may use WooCommerce Addons to sell services from your store.
One of the best tactics for determining precise shipping costs is by using calculators operated by carriers like USPS, UPS, FedEX, and DHL, as they provide real-time rates. Therefore, you can use such carriers to satisfy your customers and increase conversion rate.
For your WooCommerce store, you can use the PluginHive WooCommerce Shipping Services to offer real-time shipping rates from top shipping carriers like UPS, USPS, FedEx, DHL, etc. directly at your WooCommerce cart and checkout page
Offer Friendly Return Policies
In fact, 90% of consumers read return policies before making a purchase online. Just imagine you are a customer, are you happy to know that you can send products back at any time without hassle, and at no additional cost if you are not satisfied with the products you bought. The chart below shows how free returns can affect your customers’ purchase decisions.
To enable friendly return policies, you can offer your customers free shipping or share the shipping cost with them if they aren’t satisfied with your product and want to get it back to you.
Obviously, you don’t want to get frequent returns.
But knowing that returns are easy and hassle-free will make it more likely that customers will complete the purchase process.
If your customers’ orders are delayed, this strategy will ensure they get their due refunds promptly. You will also be able to detect possible issues with shipments on time, enabling you to take proactive corrective measures.
In conclusion, a shipping strategy will help to drive more sales to your online store if you provide efficient shipping strategies. You can offer free shipping to increase the abandoned cart recovery or consider adopting other tactics like flat rate shipping, live rate shipping, showing precise shipping costs, and offering alternative delivery methods. Offering different delivery methods is also another way to improve customer engagement in your store.
Hopefully, this article will be a help for you to increase conversion in your WooCommerce store with shipping strategy.