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Making the Most of SlideDeck with Vertical Slides – Part 1

On April 27, 20110 Comments

Vertical Slide NavigationIn the first Survival Guide post we showed you how to tell your story and build the perfect SlideDeck. In this post we’ll show you how to use vertical slides to win over visitors who need a bit more convincing, without losing the user flow or conversion funnel.

SlideDeck is designed to help you clearly communicate with website visitors who are looking for answers. But what if a potential customer needs more information before making a decision? No problem. With SlideDeck Pro, you can integrate vertical slides that let you expand on any key point, providing extra detail without sacrificing the user experience. Whether your goal is sign-ups, downloads or purchases, SlideDeck gives you the ability to add the extra detail you need while pushing your conversion rates higher than ever.

Vertical slides come with SlideDeck Pro. If you’re using SlideDeck Lite you’ll need to upgrade before implementing any of these tips. You can upgrade to SlideDeck Pro here.

Why Go Vertical

On the web, the adage that less is more is certainly true. But there are just some instances when you need a bit more depth to communicate the value of your product or service. But why take visitors to some random sub-level page, out of the main flow of your conversion funnel, when you can add that detail seamlessly within SlideDeck?

Here are a few reasons to go deep with your SlideDeck:

  • Promote the services of your company. Let’s say you’re an iPhone app development firm who is using a SlideDeck to showcase your business offering. A slide in your main (horizontal) SlideDeck may display previous projects. You can use vertical slides to drill into the details of each project, right from the slider.
  • Sell a product. If you’re using SlideDeck to sell a product, use vertical slides to drill down on product features. If you’re selling a cell phone you can dive into the detailed product specs without losing the main message and flow of the funnel.
  • Sell yourself. If you’re a freelancer, SlideDeck makes for an awesome portfolio. Use the top-level slides to talk about the value you bring to projects while using vertical slides to back that claim up with previous work, concepts, case studies and testimonials.

How to Go Vertical Like a Pro

Multi Diimensional Slides
It’s never smart to add slides to your SlideDeck without good reason. Random slides of little value are dead ends for your web visitors and conversion killers. Avoid those traps with these tips on how to make vertical slides work for you:

  • Go vertical when you need to reinforce the key benefit on the main slide. If you claim a laptop is is fast, a vertical slide highlighting the RAM and processing power gives the reader the backup they need.
  • Don’t go vertical all the time. Save it for the parts of your story that really benefit from more detail, like a gallery, product specs or testimonials. A good rule of thumb is no more than one or two vertical extensions in your SlideDeck. If you need more than that, consider multiple SlideDecks, like one on each product page.
  • Keep the vertical slides short, sweet and powerful. Make sure they’re answering key questions and reinforcing product benefits.
  • Keep calls to action driving people back to the main flow and towards conversion.

See Vertical Slides in Action

The SlideDeck we use to showcase the benefits and features of SlideDeck on the homepage of this site is a prime example of how and when vertical slides can really add to the user experience and drive conversion. Let’s break down this SlideDeck and see how the vertical slides help drive new customers for us.

The main SlideDeck is only four slides and walks the user through what SlideDeck is, the benefits of its powerful features, its ease of use and how to get started. For more tips on how to construct your story with SlideDeck see the Tell Your Story Survival Guide.

Slide One gives a quick video walk through of what SlideDeck is.

Slide Two highlights the different use cases for SlideDeck and uses vertical slides to show how SlideDeck excels in those situations. This let us communicate the variety of ways that SlideDeck can be used without getting in the way of the overall flow. We also talk about its vertical slide functionality with a vertical slide. Very meta.

Slide Three highlights the different features of SlideDeck including the SlideDeck API and easy-to-use WordPress GUI.

Slide Four is the call to action to download SlideDeck. After seeing how powerful and easy SlideDeck is to use, readers are primed to click download.

Putting Vertical Slides to Work for You

Ready to get started with vertical slides? If you’re using the jQuery version, view this post on how to add vertical slides to your SlideDeck. It includes code samples and tips to make implementing them a snap. And if you’re using the WordPress plugin, adding vertical slides is a breeze, handled right from the WordPress admin.

Vertical slides are a powerful way to expand on your key messages without degrading the user experience and taking customers out of the conversion funnel. You can use vertical slides whenever your main message point needs more backup, such as case studies, product features, customer testimonials and more. Remember to keep vertical slides to a minimum and demand the same short, sweet and powerful content as your primary slides. If you’re using the Lite version, upgrade your SlideDeck now and see how vertical slides can improve your communication on the web, and increase your conversions – driving more business for your business.

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