Twitter Contest Learnings and Results: SlideDeck Pro4 Comments
Phew. We don’t know about you, but we’re still recovering from the SlideDeck Pro Twitter bonanza that was September. It was a crazy month, and it felt good giving away a free SlideDeck Pro everyday to people who love our product. We awarded 31 winners in all, with August 31st being a bonus day to win. Congratulations to all of our winners. You can see who won each day here. We were really happy with the results of the contest and thought we’d share a few of our thoughts on the contest now that we’ve been able to let some of the dust settle.
Here are some general notes on the performance of the contest.
- Over the course of the month we had more than 1,500 tweets promoting the contest.
- More than 1,100 clicks from the links in those tweets.
- That’s an average of 48 tweets and 36 clicks per day from the contest.
- To give you an idea, the average number of tweets mentioning us the week before the contest was 3. That’s a 16-fold increase in Twitter activity, which was great to see.
Beyond just the numbers though, the best surprise was hearing from our winners. It’s incredibly rewarding to hear how satisfied people are with a product that our team has worked so hard on. And the speed in which people got their new decks up was doubly satisfying. We’ve aimed to make a product that is easy to use and a delight to have; and by all counts we’ve managed to achieve a bit of that for our winners. Their feedback was the most rewarding part of the contest for us.
What we learned. Of course, we’re always trying to learn and improve and there were a few things that we would do different the next time around.
- Shorten up the contest. 2 weeks seems like the sweet spot. After two weeks the participation dropped, and honestly, we were tired seeing the same old tweets each and every day. A month is an eternity on Twitter. Next time, short and sweet.
- Let people write whatever they want in their tweets. We caught this halfway through and made the change. But by then the horse was out of the barn, so to speak. With such a creative community we’re a bit bummed that we didn’t unleash that creative spirit earlier on.
- And finally, we’d love if there was a way to reward our community. The people who truly want to use SlideDeck as opposed to people that just want to win free stuff. We’ll have to work on figuring that out for next time.
Other than that though we can’t be happier with the way the contest turned out. Thanks to everyone who participated and congratulations to all of our winners. If you have thoughts or feedback we’d love to hear from you in the comments. We’ll definitely be doing something similar again in the future, so stay tuned.