UX Design Doesn’t End With Your Website
The main mission of a web designer is to create an engaging user experience. User experience design is something that most people associate with website development. But not many know that this can extend beyond this art. Meaningful and relevant experience can be applied anywhere. Any process can acquire and integrate various aspects of branding design usability and function. We deal with user experience design principles every day. User experience is what makes everything easy and fun to use. The core principles of UX design can be applied to pretty much anything. It is up to us to try and apply it to our needs. Each industry and niche is different from the other. It needs to be in order to distinguish itself from the competition. Here are some of those industries and niches that user experience design extends to.
1. What is User Experience (UX) design?
First things first, what is UX design and how do we define it? It is also most commonly known as ‘interaction design’. It is about crafting a product based on usability. Whether it is a website or some other product or service, it needs to be easily usable by the vast majority of potential customers. UX design always needs to start with research on the intended audience. Said research needs to provide answers to several questions. What are the pain points of the potential customer? What is their emotional state throughout the entire experience? UX design needs to go deep into the matter. The main goal of UX design is to deliver the right information at the right time. Also, the user needs to experience the end product as smoothly and fluently as possible.
2. Mobile application development
3. UX and social media
4. Product packaging
Packaging a product is a big part of the user experience. Today, we have more options than ever. This gives us much room to work with. When it comes to physical products, there are two types. The first we will cover is the product’s own packaging. This as well needs to be in line with the brand’s optics. It should be clear and consistent with the site it is bought from. Needless to say, it needs to be easy to open. One of the most frustrating aspects of product packaging is not being able to get to the actual product. The other aspects are the products that need to be shipped. This is where it gets a little bit more involved. Depending on the fragility of your product, you may need to employ Styrofoam and bubble wrap. Your products need to arrive in one piece. Use copious amounts of both.
5. The product itself
As with all aspects of a business process, the end product needs to fit the expectations. You have set the initial expectations with your website and advertisement. And the product needs to keep the thread going. Software as a service is a good example. Let’s say that you built a perfect landing page. Also, you made an adequate mobile application to go along with it. All the boxes are checked. The experience is fast, to the point and gets the message across. But if the software being used is bad, all the other work that went into the project is for nothing. If the software is slow, difficult to use, ugly to look at, the user experience will be bad. The expectations you set with your marketing endeavors need to translate to the end product itself. The alternative will result in very poor online reviews because expectations were not met.
6. End-user focus
One of the most important principles of user experience design is to actually have the end user’s perspective. This principle helps in resolving the most important issue with design in general. This issue arises when websites and products become more complicated and intricate to make and use. Web design agencies tend to lose touch with the end-user and their usage habits. As a result, it gets harder for the end-users to relate to the object or service they want to use. The user experience gets worse. Some people are more tolerant than others and might not mind. But there are many others that just expect things to work with minimal effort on their part. These are the kind of users we need to always expect and design for. Designers need to incorporate an elegant combination of form and function. Only then can the end-users have a good experience.
7. UX affects search rankings
The search engines that be, also care about their user experience. Their UX is heavily reliant on our end product. And this also applies to far more than just websites. What exactly are the search engines looking for in our content? It used to be just about the clicks, but that is no longer enough. IT is about user interaction, engagement, and positive experience. Your landing page needs to load fast. It also needs to be mobile-friendly, as mentioned before. Lately, there has been a major push towards encrypted traffic via HTTPS. The older, non-encrypted protocol (HTTP) is getting phased out. For physical products and services, positive user rankings and engagement are key. Even on third-party review sites, your offerings need to be in the customer’s good graces. Your presentation needs to entice longer sessions and minimize bounce rates. These criteria constantly shift, so keep tabs on the trends.
Depending on your industry and niche, some advice might be more useful than others. There is a fundamental principle for UX design that all of us need to accept. We do not design everyday things for ourselves, but for the end-user. This is often the point of disconnect between the designers and the (potential) customer. What is obvious to one is not necessarily in the field of view for the other. Many designers find that the users interact with their product in unexpected and unplanned ways. UX design also relies heavily on user feedback. This can be a treasure-trove of information on how to improve upon your design. Make iterative changes based on what users are expecting from you. Use these basic principles to apply an optimal UX strategy to your product. Tailor the UX experience according to your wants and needs.