With website owners trying to woo their millennial audience. The trend of integrating enchanting elements in the site seems to be skyrocketing like never before. Out of all these striking elements, carousels and slideshows have made their ways into the list of voguish essentials. However, when you think of using them, there are certain website carousel best practices that should be taken care of.
After all, even if even you’re wary of the advantages that carousels bring. There’s a majority of people who have no idea how to make the best out of them. To gain more exposure and to keep visitors hooked. In reality, when you think of adding them on the site, there’s quite a peculiar way to get the things done. Or else, you’ll just sit there, wondering why an amazingly created carousel isn’t working out for you.
Website carousel best practices to start implementing from today
Simple Is the New Trend:
Of course, you’d want your website to stand out from your competitors and to attract more and more potential customers. For this to happen, you may end up getting tangled between all kinds of modernized elements that could be put over the carousel.
But, did you know the fancier that you make it, the more ignorance it will get?
That’s right! Your audience doesn’t want to come across a complicated design. And, they wouldn’t like spending innumerable minutes or hours just to decide what exactly you’ve displayed in the carousel.
Look at this image below:
This design has an aesthetically perfect combination of descriptions and images. Not just that, along with simple control buttons it offers an intuitive interface to users, and it also matches well with the overall theme of the site. So, make sure that you aren’t committing a mistake, keep your carousel simple, effective, and elegant.
Useful & Relevant:
Every slider that you’re going to display over your website should have an on-point and clear purpose. Do you want to show your products? Is it about redirecting visitors to another page or part of the website? Are you trying to demonstrate the USPs of your website? Does the carousel promote user engagement?
Regardless of the purpose that you’ve established, your carousels shouldn’t make it difficult for users to comprehend what they should be doing on the site. This is one of such website carousel best practices that a majority of people tend to ignore.
Along with setting the purpose, you must also concentrate upon the right placement.
You wouldn’t want your carousel to be neglected by the visitors, isn’t it? Thus, make sure that it doesn’t get buried under other elements or content on the page.
To make it noticeable, you can try putting it in a sidebar, below a blog post, or near the top of the page. Moreover, a footer can also be a good place to display a carousel. However, it should only be done if you’re sure that your visitors are going to scroll until the end.
Turn Off Autoplay:
For a certain section of visitors, excessive movements can be annoying or distracting. So, if you’re displaying a carousel on your site, whether it’s on a blog or a homepage, make sure that you’re handling autoplay with cautiousness and care.
One of the best things that you can do is give complete control to users by disabling the autoplay. However, even if you’d wish to make it automatic, give navigational options to users so that they can operate the carousel however they’d require.
Have a look at this image:
The layout of this slider is quite conventional. There is a different area for circular buttons that let users navigate through one slider to another. By applying the same on your carousel, you provide regulation to visitors when it comes to operating the carousel.
Increase Time Between Rotations:
Next i n website carousel best practices, even if you’re choosing to go with the autoplay option for the carousel, one thing that you must keep in mind is that the slides don’t transit quickly, specifically if they contain valuable text to read. For your visitors, it would be very frustrating to come across such a slider that moves forward even before they’ve finished reading.
Therefore, optimizing it for a slower reading speed should be a priority on your list. This technique will attract more of your visitors, and they’ll be hooked to the carousel until they’ve understood the information clearly.
Responsiveness Is Important:
If you’re using a plugin to create a website carousel, you might want to be rest assured when it comes to responsiveness. Of course, this aspect is quite crucial. You cannot lose upon your mobile and tablet using audience so as to attract the ones operating your site on the desktop.
Irrespective of the situation, you must make sure that the images and text of the carousel look as interesting as they’d appear on the desktop. Not just that, but you must also concentrate upon eradicating the blurriness and tweaking button size so that everything looks perfect.
And then, ensure that swiping is also easier on the mobile as your visitors would be expecting every element to work for them. Or else, it can erupt annoyance among them.
Carousel Hero Image:
When talking about a variety of elements that go on a website, some use banners while some display hero images on their homepage or landing page. Generally, these graphics explain what your website or brand is all about.
Keeping this in mind, one of the best website slider practices would be displaying the hero image on the carousel. However, while doing so, you’d have to be extremely attentive as this technique can have its own upsides and downsides.
For instance, in this image, the slider comprises an elegant hero image along with precise text, which gives away what this all is about. So, be careful while implementing a hero image on the slider and make sure it matches well with what you wish to say.
Designing for Accessibility:
If your carousel slider is misconfigured, it won’t do any good for your search engine ranking. Fortunately, there are several aspects that can help you turn your carousel into an SEO-friendly one. And, one of the primary techniques is making the design accessible for users.
While the entire carousel should be accessible, if not, you can concentrate upon certain important elements. The practice is followed under website carousel best practices very often. It does not just help users get around easily but also improves SEO. To make it accessible, you can try enabling keyboard control, ensuring text contrast, and more.
Also, if you’re keeping the carousel on your homepage or landing page, make sure that the slide images and texts complement each other. Not just that, but they should also give away the idea to users of how it’s all about, without having them lingering all around the website to comprehend what’s going on.
Avoid Designing It Like an Ad:
Unless you were living in another world, you’d know that banner blindness is the real thing. It is among most important website carousel best practices. Owing to disturbing advertisements, badly designed carousel can lead to the phenomenon of banner blindness, which can turn off your visitors instantly.
Hence, while designing the carousel, it’s important to avoid such a design that would showcase more advertisement and less information. This generally means neglecting the excessive use of garish flat colors, similar fonts, flashing lights, and other intrusive techniques.
Even if you’ve designed a carousel to promote or sell a product, make sure that it appears out to be natural and blend well with the website. With an objective to attract users, don’t apply such tactics that may bring opposite results.
Carefully Sequenced Slides:
You must never work with an assumption that your visitors are going to check out every possible slide. Therefore, you must select the sequence attentively. If your carousel contains several slides, make sure that the first two slides have been dedicated to engaging users by putting up your point.
Also, throughout the carousel, don’t deviate from the focal point. Regardless of the slide, your visitors are clicking on; they must understand what your purpose is about. Whether you’re talking about your company or showing off your products, every slide should be effective enough.
Avoid H1 Headings:
For a newbie, understanding website carousel best practices requires to know how headings work. How search engines consider them might take some time. That’s the reason why a majority of people end up making excessive use of H1 headings, regardless of whether they’ve published a post or displayed a carousel.
For search engines, H1 is nothing but the title of the page. So, when you use H1 for multiple headings, inside the carousel, it confuses search engines and negatively impacts your search engine ranking. So, avoid it as much as possible.
Wrapping Up: Website carousel best practices
Having a carousel on the website can help you obtain a variety of objectives and goals. However, once you’ve mastered the carousel best practices, you can easily achieve more than expected. So, keep these points in mind and create such a carousel that brings you a higher rate of conversion.